Sony and NVIDIA today announced that the companies have been collaborating on bringing advanced graphics technology and computer entertainment technology to SCEI’s highly anticipated next-generation computer entertainment system. Both companies are jointly developing a custom GPU incorporating NVIDIA’s next-generation GeForce™ and SCEI’s system solutions for next-generation computer entertainment systems featuring the Cell* processor. This collaboration is made under a broad, multi-year, royalty-bearing agreement. The powerful custom GPU will be the graphics and image processing foundation for a broad range of applications from computer entertainment to broadband applications. The agreement will encompass future Sony digital consumer electronics products. The custom GPU will be manufactured at Sony Group’s Nagasaki Fab2 as well as OTSS (joint fabrication facility of Toshiba and Sony).

Sony Computer Entertainment Inc. (SCEI) and NVIDIA Corporation today
announced that the companies have been collaborating on bringing advanced
graphics technology and computer entertainment technology to SCEI’s highly
anticipated next-generation computer entertainment system. Both companies are
jointly developing a custom graphics processing unit (GPU) incorporating
NVIDIA’s next-generation GeForce™ and SCEI’s system solutions for
next-generation computer entertainment systems featuring the Cell* processor.

This collaboration is made under a broad, multi-year, royalty-bearing agreement.
The powerful custom GPU will be the graphics and image processing foundation for
a broad range of applications from computer entertainment to broadband
applications. The agreement will encompass future Sony digital consumer
electronics products.

“In the future, the experience of computer entertainment systems and
broadband-ready PCs will be fused together to generate and transfer
multi-streams of rich content simultaneously. In this sense, we have found the
best way to integrate the state-of-the-art technologies from NVIDIA and SCEI,”
said Ken Kutaragi, executive deputy president and COO, Sony Corporation, and
president and Group CEO, Sony Computer Entertainment Inc. “Our collaboration
includes not only the chip development but also a variety of graphics
development tools and middleware, essential for efficient content creation.”

“We are thrilled to partner with Sony Computer Entertainment to build what will
certainly be one of the most important computer entertainment and digital media
platforms of the twenty-first century,” added Jen-Hsun Huang, president and CEO,
NVIDIA. “Over the past two years, NVIDIA has worked closely with Sony Computer
Entertainment on their next-generation computer entertainment system. In
parallel, we have been designing our next-generation GeForce GPU. The
combination of the revolutionary Cell processor and NVIDIA’s graphics
technologies will enable the creation of breathtaking imagery that will surprise
and captivate consumers.”

The custom GPU will be manufactured at Sony Group’s Nagasaki Fab2 as well as
OTSS (joint fabrication facility of Toshiba and Sony).