NVIDIA licenses out Kepler GPU core tech to get a bigger piece of mobile pie
NVIDIA has announced that it will begin licensing its GPU core based on Kepler technology to strategically position itself in the illusive, yet lucrative smartphone/tablet market.
The Santa Clara-based chip maker, along with the rest of the world, knows all too well the consequences of dwindling PC sales. So along with the GPU core licensing strategy, NVIDIA will also license out its “visual computing patent portfolio” to interested companies.
According to NVIDIA’s David Shannon in the company’s blog post:
Kepler is the basis for currently shipping GeForce, Quadro and Tesla GPUs, as well as our next-generation Tegra mobile processor codenamed Logan. Licensees will receive all necessary designs, collateral and support to integrate NVIDIA’s powerful graphics cores into their devices.
We’ll also offer licensing rights to our visual computing portfolio. This will enable licensees to develop their own GPU functionality while enjoying design freedom under the best visual computing patent portfolio in the world.
This opportunity simply didn’t exist several years ago because there was really just one computing device – the PC. But the swirling universe of new computing devices provides new opportunities to license our GPU core or visual computing portfolio.
NVIDIA credits Google’s Android OS for helping to increase the adoption rate of smart mobile technology. Although Android and other mobile systems are one of the main reasons why usages of desktop PCs have waned, they’re also one of the main reasons why we have such a competitive market for powerful mobile solutions today.
Chip makers that traditionally have been more focused on desktop markets in the past are scrambling to find their spots in the hotly contested mobile sector. NVIDIA promises that more gadgets featuring its latest Tegra 4 and 4i SoC will begin appearing in retail later this year. However, stiff competition from Asia-based chip makers is making it extremely difficult for NVIDA and other ‘premium’ brands to achieve its market penetration goals.