NVIDIA PureVideo Technology

NVIDIA today announced NVIDIA® PureVideo(TM) technology, a combination of hardware and software technologies designed to raise the bar on the video capabilities of today’s desktop and notebook PCs. The addition of PureVideo technology to the GeForce(TM) 6 Series of graphics processing units (GPUs) allows for accelerated playback of MPEG-2 and high-definition (HD) video content at home-theater levels of quality, resulting in crisp, vibrant and stutter-free video on any display. PureVideo technology eliminates the need for separate hardware or chipsets and takes the load off the PC’s multi-purpose central processing unit (CPU) to deliver to consumers, high-quality video playback at resolutions up to 720p and 1080i. Graphics cards based on NVIDIA GeForce 6 Series GPUs with PureVideo technology are available today from leading add- in card vendors, system builders, and major OEMs worldwide.

NVIDIA Corporation, a worldwide leader in graphics and digital media
processors, today announced NVIDIA® PureVideo(TM) technology, a combination of
hardware and software technologies designed to raise the bar on the video
capabilities of today’s desktop and notebook PCs. The addition of PureVideo
technology to the GeForce(TM) 6 Series of graphics processing units (GPUs)
allows for accelerated playback of MPEG-2 and high-definition (HD) video content
at home-theater levels of quality, resulting in crisp, vibrant and stutter-free
video on any display.

Enabled by a dedicated, programmable video processing engine found on the
Company’s award-winning GeForce 6 Series GPUs, PureVideo technology eliminates
the trade-off in quality traditionally associated with video on the PC by
executing on an advanced set of algorithms typically found in high-end consumer
electronics devices. PureVideo technology eliminates the need for separate
hardware or chipsets and takes the load off the PC’s multi-purpose central
processing unit (CPU) to deliver to consumers, high-quality video playback at
resolutions up to 720p and 1080i.

"The personal computer has never been well-regarded for its abilities to deliver
high-quality video playback," said Dan Vivoli, executive vice president of
marketing at NVIDIA. "The GeForce 6 Series with PureVideo technology finally
merges the flexibility of the PC platform with the capabilities of high-end
consumer electronics to give consumers more choice over how they experience
video."

Recent analyst reports cite that the adoption of HD is on the rise, with an
estimated 60 million households expected to embrace high-definition devices by
2008 (1). Similarly, 33.5 million US households are expected to adopt digital
video recorder (DVR) technology in the same time period (2).

Key features of PureVideo include:

– High-definition MPEG-2 Hardware Acceleration. A dedicated 16-way vector
processor enables smooth playback of HD video with minimal CPU usage.
– WMV High-definition Hardware Acceleration. Programmable support of the
newest format enabled by Microsoft Windows Media Player and Windows XP
Media Center Edition 2005 for fluid playback of WMV and WMV HD content.
– High-quality Real-time Video Recording. An advanced motion-estimation
engine makes it possible to record in real-time without a loss in
quality.
– Spatial / Temporal Adaptive De-Interlacing. Experience interlaced
content from satellite, cable, and DVD feeds in full detail and without
jagged edges or artifacts.
– 3:2 Pull-down Correction and "Bad Edit" Correction (3). Restore video
to its original 24fps film format to experience a crystal clear
picture, frame after frame.
– Flicker-free Multi-stream Scaling. High-quality 4-tap by 5-tap scaling
maintains image detail, even when scaling a small video to a large area
of the screen.
– Display Gamma Correction. Automatic format detection adjusts the color
quality of video playback so that it is not too dark, overly bright or
washed out, regardless of the display.

To maximize the complete PureVideo experience, NVIDIA has released the NVIDIA
DVD Decoder. The software decoder — the first software decoder to receive
"Designed for Media Center" certification from Microsoft® — unleashes the broad
range of PureVideo technology features for DVD and recorded video playback and
works with both Windows® Media Player and Microsoft Windows XP Media Center
Edition 2005. The Company has also released an update for its ForceWare(TM)
software unified driver architecture to enable the functionality of the
PureVideo technology algorithms. For additional information, or to download a
free trial version of the NVIDIA DVD Decoder, please visit
www.nvidia.com

"The programmability of the PureVideo engine gives us more flexibility as a
development platform as we are able to support key new features designed to
enhance video playback, such as motion estimation, to deliver a competitive
advantage to our products," said Lewis Liaw, president of Ulead Systems, North
America. "With Ulead’s products and NVIDIA GeForce 6 Series GPUs, consumers have
a cost-effective solution for creating high-quality video."

Graphics cards based on NVIDIA GeForce 6 Series GPUs with PureVideo
technology are available today from leading add- in card vendors, system
builders, and major OEMs worldwide. For more information about PureVideo
technology or the GeForce 6 Series, please visit
www.nvidia.com

 NVIDIA PureVideo Technology

 NVIDIA PureVideo Technology

 NVIDIA PureVideo Technology

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