NVIDIA today announced the availability of NVIDIA Quadro FX 4500 SDI, the latest in a line of fully integrated graphics-to-video solutions offering uncompressed SDI output from programmable graphics. NVIDIA Quadro SDI standardized solutions enable customers like NBC Universal to create real time, 3D broadcast graphics which enhance its live to air programming with dynamic content and visuals for CNBC, its worldwide financial news channel. Support for 2K formats enables next generation film and video post production and digital cinema as a 512MB frame buffer facilitates the delivery of images of the highest quality. NVIDIA Quadro SDI products are available now through PNY Technologies, Leadtek, and ELSA.

NVIDIA Corporation, the worldwide leader in programmable graphics processor
technologies, today announced the availability of NVIDIA Quadro FX 4500 SDI, the
latest in a line of fully integrated graphics-to-video solutions offering
uncompressed SDI output from programmable graphics. NVIDIA Quadro SDI
standardized solutions enable customers like NBC Universal to create real time,
3D broadcast graphics which enhance its live to air programming with dynamic
content and visuals for CNBC, its worldwide financial news channel.

"NVIDIA and integration partner Brainstorm worked closely with our team to
introduce NVIDIA Quadro SDI technology to our CNBC live broadcast," said Chris
Halton, VP of NBC Universal Digital News Solutions. "The power and flexibility
of this truly off-the-shelf hardware is impressive, and the installation of the
systems flawless – everything just worked. We are now broadcasting 12 hours of
live-to-air programs using this industry-proven technology."

NVIDIA Quadro SDI products allow broadcasters to enrich their programming with a
broad range of high definition content, from real-time 3D effects, to full blown
virtual sets for news, sports, weather, and almost any other genre desired.
These solutions leverage an extremely powerful and programmable graphics
processing unit, which can generate and output both standard and high definition
television content in real time, allowing these solutions to be used in a live
broadcast environment.

The new NVIDIA Quadro FX 4500 SDI is an exceptional solution for these purposes,
as well as others including non-linear editing, content creation, and color
grading, that delivers up to a 50% performance improvement versus the previous
generation SDI solution1. Support for 2K formats enables next generation film
and video post production and digital cinema as a 512MB frame buffer facilitates
the delivery of images of the highest quality.

Brainstorm, an on air graphics and virtual set solution company, with over 15
years experience with 3D graphics and presentation in the broadcast television
and multimedia industries, has already installed a number of SDI based
solutions, including the NBC solution. With customers throughout the US, Europe,
and Asia, Brainstorm has been able to develop turnkey SDI solutions for some of
the world’s largest television companies that are helping speed the transition
to HD broadcast around the globe.

NVIDIA Quadro SDI solutions have been certified, qualified, or integrated by a
number of independent software vendors, like Brainstorm, serving the broadcast
industry. These companies include Adobe, ASSIMILATE, Autodesk, Avid, DaVinci,
IRIDAS, Nucoda, PVI, Sonic Solutions, Sportvision, and Weather Central. The
ability to customize NVIDIA Quadro SDI products to a particular workflow makes
them an ideal solution for platforms that these companies create, including
video creation, editing, and delivery.

"The flexibility of our SDI solutions and the fact that they can be easily
integrated within a broadcast or post production environment is very important
to our customers," said Jeff Brown, general manager for NVIDIA professional
products. "Support for output of uncompressed SDI in 2K, HD or SD formats on
both Windows and Linux allows users to render stunning video content in real
time and deliver material in final form more quickly with stunning visual
quality."

NVIDIA Quadro SDI products are available now through PNY Technologies (US and
EMEA), Leadtek (APAC), and ELSA Japan (Japan). For more information on these and
other NVIDIA Quadro products, please visit
www.nvidia.com/quadro

1 When comparing performance of NVIDIA Quadro FX 4500 SDI and the previous
generation NVIDIA Quadro FX 4000 SDI.