In order to meet the growing multimedia demands of today’s mobile phone
user, NVIDIA today unveiled its new strategy to target the rapidly growing applications
processor market . The NVIDIA GoForce 6100, the company’s first in a family
of applications processors, is a highly integrated and optimized multimedia solution
that consumes less than half the power of any applications processor available
on the market today. IDC predicts that the market for applications processors is set to more than
double in terms of revenue in the next four years, increasing to $ 3.3billion
in 2010 from $ 1.5billion in 2006. “Semiconductors that enable connectivity
and multimedia features in handsets are expected to show the greatest growth
over the next several years.


In order to meet the growing multimedia demands of today’s mobile phone
user, NVIDIA today unveiled its new strategy to target the rapidly growing applications
processor market . The NVIDIA GoForce 6100, the company’s first in a family
of applications processors, is a highly integrated and optimized multimedia solution
that consumes less than half the power of any applications processor available
on the market today.

IDC predicts that the market for applications processors is set to more than
double in terms of revenue in the next four years, increasing to $ 3.3billion
in 2010 from $ 1.5billion in 2006. “Semiconductors that enable connectivity
and multimedia features in handsets are expected to show the greatest growth
over the next several years.

nvp1 NVIDIAs First Application Processor

Concept device using NVIDIA GoForce 6100 applications processor
designed by Quanta

Namely, radios and transceivers that enable connectivity and applications processors
and media coprocessors that process multimedia content will show the greatest
revenue gains,” said Mario Morales, program vice president of semiconductors
at IDC.

“NVIDIA is uniquely positioned to capitalise on the explosion
that this market is about to experience with regards to dramatic changes in
how we use, interact and share multimedia content on handheld devices,”
said Michael Rayfield, general manager, handheld business unit at NVIDIA. “NVIDIA
has been a driving force behind the transformation of the visual experience
on computing and consumer electronics devices for over a decade, and as the
mobile phone evolves into our most personal of computers, there has never been
a better time for us to enter this exciting new space and enable our customers
to deliver on the expectations of the market.”

nvp2 NVIDIAs First Application Processor

Built from the ground up to support computationally intensive multimedia codecs
as well as a high quality audio subsystem, integrated WiFi, USB 2.0 and more,
the NVIDIA GoForce 6100 also boasts the industry’s lowest power consumption
– under half the power draw of any other applications processor in the
market today. The NVIDIA GoForce 6100 gives consumers the ultimate platform
for exciting and compelling content combined with ultra low power technologies
to provide maximum battery life.