Olympus has launched 3 new products today :

1) The New Olympus Ultra Slim FE-5500 Digital Camera Comes With A Twist

2) Olympus C-170 — A Boon To Beginners In Digital Photography

3) Olympus Introduces 1GB xD-Picture Card

Olympus, the industry leader in opto-digital technologies and pioneer in the
digital camera market, today introduced its latest slim and stylish 5-megapixel
Olympus FE-5500 digital camera that provides excellent value for consumers. At
an attractive price of S$ 499, this new-look camera in the Olympus range offers
style, mobility and high photographic performance for both digital photography
beginners as well as seasoned users.

The special twisting lens, together with its trim vital statistics that measures
only just 24.3mm (18.5mm at its thinnest point), provide an unmistakable
appearance for the eye-catching FE-5500. It is also extremely light at 125g
(without batteries/card) and users will hardly even notice carrying it – a great
feature for consumers looking for an ultra-compact camera to carry along with
them wherever they go.

FE-5500 owners will also be able to rest assured with the quality of their
shots. Photos will come out razor-sharp thanks to a resolution of 5.0 megapixels,
while a precision 3x (equivalent to 35-105mm) zoom lens lets subjects be brought
in from afar, and its maximum magnification can be increased up to 12x with the
help of the camera’s digital zoom.

In addition, the FE-5500 incorporates a variety of scene programmes, which
are ideal for capturing sports, indoor or landscape scenes, which make shooting
a cinch. Other modes such as panorama, movie recording with sound and Super
Macro, ensure ease and versatility for diverse photographic needs. Images and
movies can be viewed on its large 2-inch (5.1cm) LCD monitor that also doubles
up as a viewfinder.

The results are saved in the 14MB internal memory, and for users with greater
storage requirements, a slot for xD-Picture Cards is provided in the camera.
Currently, cards of up to 1GB are available. Printing of images can also be done
in a few easy steps using the Olympus P-S100 printer or any other compatible
printers, as the FE-5500 adheres to the PictBridge standard.

The Olympus FE-5500 – main features:
 5.0 megapixels
 3 x zoom lens (35-105mm equivalent), 1:2.8-4.8
 2.0-inch (5.1cm) LCD monitor with 115,000 pixels
 Slim body at just 24.3mm depth (18.5mm at its thinnest point)
 Scene programmes (e.g. Portrait, Night Scene, Landscape)
 Editing functions (including Re-size, Black & White, Sepia)
 Movie recording function with sound
 PictBridge compatible
 14MB internal memory plus xD-Picture Card slot
 Multilingual menu (more languages can be downloaded using the Olympus Master
software)

Availability
The Olympus FE-5500 is now immediately available at all major retailers and
dealers at a recommended retail price of S$ 499 (inclusive of GST), and comes
with a rechargeable lithium-ion battery (Li-40B) and charger, USB cable, AV
cable, camera case, strap, and Olympus Master 1.2 software for managing and
editing images on the computer.