Olympus, the industry leader in opto-digital technologies and pioneer in the
digital camera market, today announced a pocketable 4.0-megapixel Olympus C-170
digital camera in its CAMEDIA series.
Designed with digital photography beginners in mind, first-time digital camera
buyers will enjoy the C-170 where every feature was designed for simplicity and
ease-of-use. In addition, it is configured for effortless picture-taking and
features a ‘One Touch’ configuration, with individual buttons for shooting,
reviewing and deleting images. In fact, with the aid of the built-in help guide
to explain the various functions, first-time digital camera users will be able
to start shooting immediately with virtually no learning curve. Digital
photography has never been easier.
With its 4.0-megapixel resolution and PictBridge technology, users can create
vibrant prints by connecting the C-170 directly to any PictBridge-enabled
printer. The light, compact body of the C-170 also makes it convenient to slip
the camera in a pocket so that users can bring it anywhere they go.
Designed To Do More
The C-170 combines a 4.0-megapixel CCD image sensor and a 4x digital zoom lens
with Olympus’ exclusive TruePic TURBO™ Image Processor, which significantly
enhances image quality and delivers faster overall processing speeds for rapid
startup, shutter release and playback.
TruePic TURBO also allows the C-170 to capture information from all 4.0
megapixels using pixel “micro-smoothing” that delivers clearer and more colour-accurate
photos. This results in high quality prints that can be cropped and enlarged to
11 x 14 inches and larger.
The C-170 has 14MB of internal memory for immediate storing of photos. It is
also xD-Picture Card compatible, allowing users to store up to 512MB of images.
Not only that, the C-170 accepts readily available AA-size alkaline batteries
which eliminates the hassle of charging batteries or finding the right battery
on the road, while a battery-saving sleep mode helps users to maximize the life
of their batteries.
Designed To Be Approachable
First-time digital camera users will appreciate the camera’s simple ‘One Touch’
operation. Individual buttons for shooting, reviewing and deleting images are
strategically placed on the body of the camera such that frequently-used
functions can be easily accessed. For example, macro and flash modes and the
self-timer are located on an arrow pad conveniently located for quick access
while setting up the perfect shoot.
The camera’s menu architecture also allows entry-level users to make their
selections quickly, by incorporating a new help guide that provides a brief
description of each function and shooting mode to help users determine the
settings that best suit their shooting situation and purpose.
The inclusion of 10 shooting modes, accessed via a rotating dial on the back of
the camera, makes it easy to capture flawless images in a variety of situations,
such as Portrait, Night and Landscape. And with the QuickTime® Movie mode, users
can create short movies of everyday events that can be easily emailed to family
Olympus Master software provides the ultimate in digital imaging management. An
intuitive user interface makes downloading to the computer quick and simple, and
images are searchable by date or keyword in the Calendar View. With one-click
editing tools, such as red-eye reduction, images can be touched up before
printing or emailing. Online support, templates, firmware upgrades and other
user services are just a mouse-click away.
Connecting the C-170 to a computer is easy with the USB Auto Connect feature,
which connects the camera directly via a USB 2.0 cable and requires no software.
If a computer is unavailable, users can easily make use of PictBridge technology
which enables photos to be directly printed from the camera to any PictBridge-enabled
printer, such as the Olympus P-S100 printer.
The C-170 has a durable, lightweight body and a built-in lens barrier. With its
smooth edges and compact size of just 101 (W) x 52 (H) x 36 (D) mm and light
weight (120g), the C-170 fits comfortably in the user’s hand and pocket,
demonstrating that elegant design can be found at an affordable price. It also
adopts a fixed lens format and uses a 1.5-inch LCD screen for composing photos
and reviewing captured photos.
The Olympus C-170 – main features:
4x Digital Zoom
10 Scene Program Modes
Unlimited Movie Recording
Macro Mode 20cm
The Olympus C-170 is now immediately available at all major retailers and
dealers at a recommended retail price of S$ 299 (inclusive of GST), and the
package includes two AA non-rechargeable Alkaline batteries, USB cable and
Olympus Master 1.2 Software.