Olympus s Olympus SP 310 & SP 350 Digicams

Olympus, the industry leader in opto-digital technologies and pioneer in the
digital camera market, today introduced the 7.1-megapixel SP-310 and
8.0-megapixel SP-350; both are ultra-compact models with plenty of muscle in
store making them ideal high-performance choices for ambitious photographers and
pros looking for a compact, lightweight solution with no sacrifice in quality.
The Olympus SP-310 and SP-350 are available at all major retailers and dealers
from October 2005 onwards at a recommended retail price of S$ 659 and S$ 799
respectively (inclusive of GST).

Olympus Olympus SP 310 & SP 350 Digicams

Olympus, the industry leader in opto-digital technologies and pioneer in the
digital camera market, today introduced the 7.1-megapixel SP-310 and
8.0-megapixel SP-350; both are ultra-compact models with plenty of muscle in
store making them ideal high-performance choices for ambitious photographers and
pros looking for a compact, lightweight solution with no sacrifice in quality.

Razor-sharp image capture

Packed with 7.1 megapixels in the SP-310 and 8.0 megapixels in the SP-350, both
cameras are able to capture crisp images in the finest of detail. A precision 3x
zoom lens system (1:2.8-4.9, equivalent to 38-114mm on a 35mm camera), with
exceptional resolving power is on board to meet the high-definition demands of
these models. Three aspherical lenses enhance light transmissivity and diminish
reflection, while lens multi-coating helps to avoid ghosting and flaring.

The range of focusing options includes an accurate iESP autofocus, spot AF and
multi-spot AF selectable from 143 points. In addition, manual focusing is also
possible.

Further, the TruePic TURBO image processor ensures that image data is quickly
and faithfully processed. Results can be viewed on the extra-large LCD featuring
an impressive 6.4cm (measured diagonally).

Extensive photographic possibilities

For serious pursuits of creative photography, users essentially need the freedom
to adjust the exposure parameters individually. Hence, on top of 24 scene modes,
P/A/S/M exposure modes are available in both models for complete flexibility in
virtually any photographic situation. Whether using Aperture Priority, Shutter
Priority or the full manual mode, the results attainable are virtually only
limited by the users imagination.

Expert users even have a histogram function on hand that not only shows
information on exposure distribution in playback mode, but also in real time
while they are framing their compositions. Not only that, Auto Bracketing allows
users the comfort of capturing five shots in quick succession each with exposure
values set-off in 1/3 EV step increments. There are even four special
user-defined My Mode folders available for storing the users most favoured
overall camera settings for instant retrieval.

Macro shooting enthusiasts are also catered for the Super Macro mode enables
shots from as little as 2cm. Naturally, both cameras incorporate a movie
recording function with sound where the action is captured at 30fps and in VGA
quality, with recording length only limited by the available memory capacity.

Optional accessories give the SP-350 and SP-310 a further edge. Users can
greatly extend the camera capabilities with the new lens converters WCON-07F for
wide 27mm perspectives or the TCON-17F for 193mm tele views (focal length
figures refer to equivalents on 35mm cameras / use of conversion lenses require
the CLA-09 lens adapter).

An underwater case is also available, providing photographers with shooting
versatility in a unique dimension. In addition, the SP-350 is also equipped with
a hot-shoe connector for the effortless attachment of external flash units such
as the Olympus FL-20.

Ergonomic handling with pro-level features

Remarkably compact and lightweight yet with a very robust feel, the SP-350 and
SP-310 fit snugly in the users hand thanks to their unique ergonomics. The lack
of bulk makes them ideal for taking along on holidays to make the most out of
every shooting opportunity.

The possibility to use standard AA-sized (LR6) or high-performance CR-V3
batteries means users never need to be caught short of power. Moreover, these
cameras have immense stamina: the included CR-V3 battery pack, which comes with
both cameras, lasts for more than 500 shots*.

Besides JPEG, pictures can also be stored in RAW format which records image data
exactly as it was captured without further processing, providing users total
control during any subsequent editing. The pictures are saved on either the 25MB
internal memory or on optional xD-Picture Cards. Further, for camera-to-PC
downloading, or sending files to a printer, these models are USB Hi-Speed
compatible for extremely fast data transfer. With PictBridge support, PC-free
printing on compatible printers such as the new Olympus P-11 can be quickly
completed as it has a printing speed of just 33 seconds.

The Olympus SP-310 and SP-350 main features:

7.1 / 8.0 megapixels
Bright 3x zoom lens (equiv. 38-114mm on a 35mm camera), 1:2.8-4.9. 15x total
magnification incl. digital zoom
Extra-large 6.4cm / 2.5 LCD monitor
Auto, Programme, Aperture Priority, Shutter priority and manual exposure, 24
scene modes (e.g. Portrait, Landscape, Sports, Fireworks, Underwater Wide)
Focusing options: Spot with option to select AF area with 143 points, iESP
autofocus and manual focus
Super Macro mode up to 2cm
Histogram function in shooting and playback modes
Recording in JPEG or RAW formats
Very long battery life (up to 510 shots)* and uses standard AA batteries
TruePic TURBO image processor
Movie recording with sound (VGA size at 30fps), recording length limited only by
card capacity
25MB internal memory plus xD-Picture Card slot
USB Hi-Speed AutoConnect
PictBridge compatible
Availability of converters WCON-07F, TCON-17F and underwater case PT-030 to
extend photographic possibilities
TTL hot-shoe connector (SP-350 only) for attaching external flashes (e.g.
Olympus FL-20)
* Under ideal conditions using the included CR-V3 battery pack

Availability

The Olympus SP-310 and SP-350 are available at all major retailers and dealers
from October 2005 onwards at a recommended retail price of S$ 659 and S$ 799
respectively (inclusive of GST). The standard package of both models come
shipped with Camera, Strap, 1 piece of LB-01 Non-rechargeable Lithium-ion
battery, USB cable, AV cable, Instruction manuals, Warranty card, and Software
CD-ROM (Olympus Master utility software).