imac Orbitz showing higher prices for Apple Mac users

Apple users may be getting ripped off even more than just the cost of their Mac computers and other Apple devices, with online travel agency Orbitz revealing that it shows Apple customers more expensive options than those using Windows.

Apple users may be getting ripped off even more than just the cost of their Mac computers and other Apple devices, with online travel agency Orbitz revealing that it shows Apple customers more expensive options than those using Windows.

 
Research conducted by Orbitz revealed that Mac users tend to spend an average of $20 to $30 more per night on hotels than those using Windows, which is up to 30 percent of the average cost of a nightly hotel stay on the website. It was also revealed that Mac users are 40 percent more likely to book four-star or five-star hotels compared to PC users.
 
The findings are not necessarily a surprise, as Apple products have such a high price tag that many of its customers tend to be more affluent than supporters of Windows and Android. These are generalisations, of course, as there are many rich users of Microsoft products and many people with an iPhone on the lower end of the payscale, but part of the widespread success of rival products to Apple is their affordability.
 
imac Orbitz showing higher prices for Apple Mac users
 
What users tend to do is one thing, but Orbitz is seeking to capitalise on these spending habits by discriminating between Mac and Windows users, showing more expensive options for the former.
 
When Orbitz detects that a user is making a search from a Mac computer it displays results that are, on average, 11 to 13 percent more expensive than the Windows counterpart, with some of the costlier options listed higher in searches for Mac users.
 
Of course, Orbitz is not charging users more for the same deals. It is simply highlighting the more expensive options for Mac users. It also said that users can rank results by price to find cheaper options if they so choose.
 
Orbitz might be arguing that Apple users want more luxurious hotels, but clearly the real crux of the matter is that Orbitz wants what it believes are its wealthier customers to part with more cash, even when someone using a different operating system might be getting a better deal.