Secaucus, NJ (July 27, 2009) – Today, Panasonic announced the new LUMIX DMC-FZ35, a digital camera featuring AVCHD Lite, High Definition (HD) video recording capability, combined with a powerful 27mm wide-angle, 18x optical zoom LEICA DC lens. A successor to the popular FZ28, the FZ35 packs enhanced creative features combined with the power to shoot HD videos, including motion zoom capabilities to take full advantage of the 18x zoom.

For users looking for increased creativity while shooting both video and still images, the LUMIX FZ35 delivers.  New manual controls and creative options, include:

- Creative Movie Mode – Allows the user to set the shutter speed and aperture manually to make even more impressive movies. Changing the shutter speed brings special effects to movies, which is especially suitable for shooting fast-moving subjects.

- My Color Mode – This special option gives free reign to the user’s creativity. The color, brightness and saturation parameters can be freely adjusted while seeing how the adjustments affect the picture, live on the monitor.

- High Dynamic Mode – Helps to capture a scene with moderate exposure even though the scene may contain both bright and dark areas.

The 12.1-megapixel FZ35 features the upgraded POWER Optical Image Stabilizer (O.I.S.), which allows for double the repression power compared to the conventional image stabilization system, MEGA O.I.S., and ultra high-speed Auto Focus (AF) for capturing action scenes as they happen. Additionally, with the super-powerful 18x optical zoom lens, it is easy to capture subjects that are far away or take dramatic close-ups.

With the enhanced energy-efficient image processing LSI – the Venus Engine HD – the FZ35 has an extended battery life of approximately 470 pictures, making it the ideal choice for active photo enthusiasts. As with all Panasonic LUMIX cameras, the FZ35 features Intelligent Auto (iA) Mode, a suite of intuitive technologies including Face Detection, Intelligent Scene Selector, Intelligent Exposure and Face Recognition. With the improved Face Recognition, the FZ35 recognizes up to three faces simultaneously while taking photos and allows users to specify the age of the registered subject.

The LUMIX DMC-FZ35 will have a suggested retail price of US$399.99 and will be available in September 2009 in black.

Source: Panasonic