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Panasonic Announces 2010 VIERA Flat-Panel TV Line-up


Panasonic Singapore held a regional media event at the Resorts World Sentosa Convention Hall this afternoon to unveil their Viera display line-up for this year. The new Viera models include five plasma TV series (one being Full HD 3D) and six LCD TV series (two with LED backlighting technology).

Daniel Tan, Assistant Director for Panasonic Singapore, gave an opening speech and talked about the new technologies incorporated in their new LCD and Plasma TVs that provide superior image quality.

“There’s no doubt that all other manufacturers have placed 2010 as the year for putting 3D TVs in family’s living room. Competition looks extremely fierce as every player attempt to stake a claim on the share of market. At Panasonic, we aim to spearhead the 3D trend and be a leader in the industry” says Tan.

“Our (Panasonic) mission is creating the new and exciting television experience. We will continuously reinforce our products portfolio such as product planning, cost and marketing. We are aiming to be the number one brand position in the market” says Yoshihiro Kanamaru, General Manager VDGB for Panasonic Corp.

According to Kanamaru, for Plasma and LCD displays, Panasonic are focusing on three key areas – Eco, Picture quality and High Reality, and Easy Networking. This is the main concept for Panasonic Viera products.

After the presentation, Yoshihiro Kanamaru and Daniel Tan pressed the Play button on a large remote control, to signify the launch of the Viera TVs.

The regional media were also treated to a 3D viewing experience on the Panasonic 3D TV.

Other TVs on showcase include the A, C and X series as well as the new NeoPDP technology that claims four times the luminous efficiency, at lower power consumption.

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