pentax2 Pentax Announces 3 New Optio digital compact cameras

Today, Pentax has launched three new Optio digital compact cameras – the entry-level E80, the go-anywhere waterproof WS80, and the stylish ultra-slim P80. Read more about what these cameras offer.

PentaxE80 Pentax Announces 3 New Optio digital compact cameras

PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX Optio E80 digital compact camera. This new entry-class model offers a large 2.7 inch color LCD monitor and simplified operation to enhance image-viewing comfort and operability.

The Optio E80 comes equipped with a host of user-friendly features and functions to make high-quality digital photography effortless, even for first-time digital camera users. These include the use of world-standard AA-size batteries as a power source, large, easy-to-press control buttons, and the PENTAX original Auto Picture mode that automatically selects the most appropriate shooting mode for a given subject or scene. It also delivers high-resolution still images thanks to its 10.0 effective megapixels, as well as high definition movie clips (equivalent to 720p at 15 fps) making high-quality digital photography available to everyone.

Large 2.7 inch LCD monitor for effortless image/menu viewing
Despite its compact body, the Optio E80 features a large, bright 2.7 inch color LCD monitor with approximately 230,000 dots. This monitor allows the photographer to clearly review images and menus on the screen.

User-friendly operation with large buttons and large menu text
All of the Optio E80’s control buttons, including the shutter release button on the top panel, are designed to be large and easy to press. Coupled with the large letters, numerals and icons used in the on-screen menus, this assures outstanding operability while minimizing the risk of erroneous operation.

Auto Picture mode for automatic selection of the ideal shooting mode
The Optio E80 features an upgraded version of PENTAX’s original Auto Picture mode, which automatically and instantly selects the most appropriate shooting mode for a given subject or scene simply by pointing the camera at the subject and pressing the shutter release button halfway down. In addition to conventional modes (Landscape, Portrait, Night Scene, Night Scene Portrait, Standard, Flower, and Sport), the Optio E80 also features a new Candlelight mode that makes automatic, high-quality digital photography possible with a broader range of subjects and scenes.

High-quality HD movie recording with Movie Shake Reduction
The Optio E80 captures beautiful, flawless movie clips at 16:9 high-definition TV proportions (1280 x 720 pixels at 15 fps).* The camera also features a sophisticated Movie SR (Shake Reduction) mode,** which uses exclusive software to automatically compensate camera shake during movie shooting. As a result, the user can record high-quality, blur-free movie clips with minimal effort.

* When the Optio E80’s AV output terminal is used, movie clips are output as normal standard definition. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

Exceptional image quality with 10.0 effective megapixels
Combining approximately 10.0 effective megapixels with the high-performance PENTAX zoom lens, the Optio E80 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to bigger sizes, the user is assured of detailed, high-resolution prints with edge-to-edge sharpness.

Green mode assures easy shooting for beginners
With simple pushbutton operation, the Optio E80’s user-friendly Green mode automatically selects the optimum combination of exposure settings, ISO sensitivity and other factors for a given subject or scene. This mode not only makes high-quality digital photography simple and effortless, even for first-time digital photographers, but it also comes in handy when the photographer asks someone else to take his/her pictures, or when the user has simply lost track of camera settings.

Optical 3X zoom lens covering angles as wide as 32mm
The Optio E80 features an optical 3X zoom lens covering focal lengths from approximately 31.5mm to 94.5mm (in the 35mm format). Its 31.5mm wide-angle coverage is particularly handy when photographing spectacular landscapes, magnificent architectures or group snapshots in a confined space. Coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject without compromising image quality, the user can extend the zoom range to approximately 17.1 times.

Powered by world-standard AA-size batteries
Because the Optio E80 uses two world-standard AA-size batteries, replacements can be found almost anywhere around the globe, eliminating the concern about running out of power away from a recharge outlet. Thanks to its highly energy-efficient design, it takes approximately 210 images*** with a pair of fresh alkaline batteries.

*** Based on measurement conditions conforming to CIPA specifications.

Digital SR mode to minimize camera shake and subject movement in the dark

The Optio E80 features the dependable Digital SR (Shake Reduction) mode, which is programmed to minimize camera shake and blur due to subject movement under low-lighting conditions in still-image shooting. When the Optio E80 detects these conditions, it automatically raises the sensitivity up to as high as ISO 6400, allowing the use of a higher shutter speed for beautiful, blur-free still images even under unfavorable lighting conditions.

Automatic Face Recognition for quick, effortless snapshots
The Optio E80 features advanced Face Recognition AF & AE functionality, which automatically detects the subject’s face, then optimizes the focus and exposure settings. It is also equipped with user-friendly features made possible by this advanced Face Recognition technology, including the Half Length Portrait mode that automatically creates a well-proportioned bust shot by centering the subject’s face and trimming off the peripheral areas.

Full specifications info: Pentax