Singapore, 16 March 2010 – The Porsche Design P’9522 BLACK pays homage to the timeless, authentic design philosophy of Professor Ferdinand Alexander Porsche, the designer of Porsche 911.

The Black Edition combines matt black anodized aluminum and black mineral glass. The handset casing is milled from a block of solid aluminum and bears the sleek laser text “Porsche Design Black Edition” on the back as a proof of this limited edition.

It offers impeccable functionality that has a superbly seamless blend of art and engineering. Its hidden treasure is a sensor that reads fingerprints, so that the user can be authenticated to access personal information, giving him that sly satisfaction of secrecy.

Far more compelling are the shortcuts to various functions – swipe right thumb to call home, left little finger to set the alarm – a purely personal pleasure easily morphed as a secret masterpiece in his pocket. Each touch with a different tactile appendage can command different details. This Biometric Fingerprint Censor replaces the dated security pin for owner’s identification or to vault the phone (lock SMS, contact, photos etc).

However, an affair with the seductive aesthetics of the P’9522 can only be played out among Porsche car owners. To commemorate the launch of P’9522 Black Edition in Singapore, BrandLab Group has formed a strategic partnership with Stuttgart Auto, the exclusive dealership of Porsche Automobiles in Singapore. Under this partnership, the P’9522 Black Edition is offered to Porsche customers of Stuttgart Auto and they will be the first in the world to witness the reveal of the phone on 16 March 2010.

The full range of Porsche Design cell phones is also available for sale at Porsche Centre Singapore, City Centre located at 29 Leng Kee Road, where the P’9522 Black Edition is retailing exclusively.