FCC logo1 Possible FCC decision could make it easier for Apple to compete with cable TV providers

The FCC (Federal Communications Commission) is considering a change in the definition of "multichannel video programming distributor", or MVPD. Such a move would make much easier for Apple to compete with pay TV providers in the case that they release a long rumored iTV.

The FCC (Federal Communications Commission) is considering a change in the definition of "multichannel video programming distributor", or MVPD. Such a move would make much easier for Apple to compete with pay TV providers in the case that they release a long rumored iTV.

Right now, MVPDs include cable providers such as DirecTV and Comcast. But with the advent of online video content sources, such as Hulu and Netflix, the FCC is thinking about broadening the definition of the term. Cable companies are urging the FCC not to decide too quickly – such a decision could completely disrupt the pay TV industry.

FCC logo1 Possible FCC decision could make it easier for Apple to compete with cable TV providers
FCC logo

If the FCC does change the term's definition, it would be very good news for Apple, in the case that they wanted to release a TV set, and their own channels to go with it.

The way it is now, if Apple wanted to deliver their channels through a TV set, they would have to negotiate with each channel they wanted to deliver. Channels, not eager for consumers to abandon cable yet, would not give Apple an easy time, and therefore make things very costly.

But if the FCC goes with this decision, then Apple won't have worry about negotiating with TV studios and nothing will prevent them from offering channels of their own just like regular cable providers.

Nothing is certain at the moment, not with the FCC, nor Apple. While a smart television set from Apple has been rumored for a long time, and also mentioned as an idea by Steve Jobs, there has never been any official information about its development. 

If everything continues on the same course that it is going, TV will not be the same in the next decade. With so many new ways to access video content, cable providers are no longer exclusive options. In the case that Apple did release a smart TV, and the FCC did broaden the definition of 'MVPD', then the world would be well on the road to a completely revamped TV industry.

Source: Cult of Mac