Product Launch: Belkin NextNet 802.11n Wireless Router Line – Surf, Share, Play Max
• Wireless routers feature Easy Start and Self-Healing to get people online and keep them surfing
• Innovative apps such as Print Genie, Music Mover™, and Daily DJ™ let them easily do the activities they want to do
• Simultaneous Dual-Band N Play and Play Max Routers deliver the best speed and performance for streaming HD videos
SINGAPORE – 24 June 2010 – With the explosion of online multimedia content, people are looking for new and richer experiences with their photos, music, and videos. Belkin’s new wireless routers are set to enable them to do so. Featuring fun and powerful applications, the Surf, Share, Play, and Play Max Wireless Routers enable them to play music, games, and HD videos as well as share photos and print wirelessly from anywhere in their home.
In a recent IDC survey, 72% of respondents own a digital still camera and use it often, so we can expect that more people will want to share their photos and videos in more places. According to Forrester, the digital music market in the US has grown to more than $3 billion. The Wall Street Journal reported that almost 1 million homes in 2008 eliminated their cable TV to rely solely on the Internet for video entertainment. In recognizing these burgeoning needs, Belkin aims to create richer multimedia experiences to empower people to do the activities they want.
With apps designed to enhance their wireless experience, Belkin’s new line of routers are easy to set up and maintain. The Self-Healing app automatically detects and resolves network problems and runs routine maintenance scans to give the clearest wireless channel.
The Share, Play, and Play Max Routers offer the Print Genie app allows wireless printing from any computer on the home network, while Memory Safe™ automatically backs up photos and files to an external hard drive (sold separately)—so people can rest assured that precious memories are protected.
With advanced Dual-Band N technology, Belkin’s Play and Play Max Routers provide the best speed and performance. Simultaneous networks eliminate interference and allow optimal performance for media-intensive activities, such as streaming HD movies, gaming online, and downloading large media files.
Apps on Play and Play Max let people to do more with their music. Music Mover can play their entire music library on smart devices, like the Xbox® or PS3™, making their music just a touch away. The Daily DJ app serves up daily personalized playlists to match moods. By analyzing the musical DNA of a collection, Daily DJ creates playlists around three mood mixes: High-Energy, Steady Groove, and Kick Back. Playlists can also be created by choosing a song and letting Daily DJ offer a new take on their favorite music.
Kurt Scherf, Vice President and Principal Analyst at Parks Associates:
“Belkin’s approach to studying user experiences and how people are interacting with their digital content is evident in how they’ve designed their new wireless routers. Features such as Easy Setup and its Music Mover app help people do the activities they want to do, and Belkin is communicating these benefits in a simple way such that people can understand.”
Jim Wagner, General Manager at Belkin:
“The explosion of digital content is heralding new opportunities, and this in itself is exciting. Using our consumer insight research, we learned that people want to do more with their photos, music, and videos throughout their home and across their network. Further, we found that while people had high aspirations for their network and media, unfortunately they were not buying routers capable of giving them the best of those experiences.
“With that in mind, we created a line of wireless routers based around the activities people want to do most. We made our Surf, Share, and Play Routers powerful enough to give great networking experiences, and we added easy-to-use apps to enable these activities. Now, even the most novice of consumer can create great experiences in their home and across their network.”