After price slashes across retailers like Amazon, Best Buy, and Target, Sony has officially confirmed that $199 is the new starting price of the PS Vita. Details after the jump.

Gran Turismo Ps Vita PS Vita price cut to $199, lower prices for memory cards promised

The news comes straight from Sony’s Gamescom 2013 conference where they announced the reduced price-point, alongside new games like Borderlands 2, Fez, Hotline Miami 2: Wrong Number, The Binding of Isaac: Rebirth, Volume, and others.

At $199 ($50 less than its previous MSRP), the PS Vita is now priced the same as the 3DS XL. This makes the Vita an easier buy now, especially considering how there are many more games available for it today, and promising features in the works, like ‘Cross Play’ for playing PS4 games from Vita.

Of course, buying the Vita alone isn’t enough; you need to buy a memory card to be able to play most games, store digital games, and game saves. That was an expensive affair before, but Sony has promised to significantly reduce pricing in both EU and US soon.

I’m still waiting for the rumored $499 PS4 + Vita bundle, though. With all the free Vita games in my PS Plus Instant Game Collection, getting a Vita for an extra hundred dollars is a no-brainer!

via Kotaku