Sony has confirmed that retailers in the UK will be offering multiple bundles that include the next-gen console and the company’s handheld at a not-so-attractive price.
A bit ago we covered some news that the overseas retailer GAME planned to offer a bundle that paired Sony’s PlayStation 4 with the PS Vita handheld. Now Sony has come forth to encourage other UK retailers to do the same.
Sony UK boss Fergal Gara told Eurogamer that the company is working with stores to release what’s called a “soft” bundle that combines the PS4 with a PS Vita, but there are some limitations. Not every outlet will be able to offer the package due to limited stock, but it’s expected that most retailers will be taking part.
Gara also reveals that the bundle will vary from store-to-store. Some will be offering what’s called the “ultimate edition” that comes boxed with both the console and the handheld, but other stores will be handling things a little differently:
“It’ll come to market in a few different shapes and guises. You may walk in and get a great deal on ‘buy a Vita when bought with’ type deal. So if you buy a PS4 you can get a Vita for X. And others will say, well here’s the Ultimate Bundle and you get all those bits in it.
“Retailers will package things around it or add certain things in. But as a base price we think that’s quite compelling.”
Sadly gamers won’t be saving much on this deal.
The ultimate edition is priced at “a little under £500”, which offers about £10 in discounts. At this point Sony is more focused on convenience and giving gamers the full spectrum of the new PlayStation experience rather than softening the blow to one’s wallet.
It was the PS4’s Remote Play functionality that convinced Sony’s UK chapter to implement this campaign in the first place:
“Our stimulus to do that is mainly the fact that once we got our hands on Remote Play we thought, wow, it really is real and good, and that deserves a shout.
“And of course it’s a PlayStation point of difference.”
In any case, the bundles should become readily available from now until Christmas, and there will likely be more incentives across different retailers when the holidays roll around. Hopefully there will be enough supply come Christmas time, as the consoles are already getting nabbed up quite fast.