Creative Technology Ltd. and InnoMedia Pte Ltd today announced a joint
technology partnership for Creative inPerson™, a wireless video conferencing
system introduced at the Consumer Electronics Show in January 2008 in Las Vegas,
USA. Creative inPerson, a breakthrough in video conferencing technology, design,
price and ease-of-use, offers multi-party and cross-platform capabilities and
high quality Creative inPerson Conferencing. The joint partnership marks the
strategic alliance of two top players in their respective industries.
Famous for its Sound Blaster sound cards and for launching the multimedia
revolution, Creative has been able to leverage on its leading-edge audio
technology and research and development capabilities to expand into many
Widely recognised as a global leader for product innovation in the audio, video
and personal digital entertainment segments, Creative’s innovative hardware,
proprietary technology, applications and services enable consumers to experience
high quality digital entertainment – anytime, anywhere. Furthermore, Creative
has forged partnerships with some of the industry’s top technology companies and
developers worldwide, fortifying its strength and leadership in product
innovation and research and development.
InnoMedia has invested more than 12 years of research and development resources
in developing voice and video over IP products and solutions, and has gained
years of know-how in operating efficient Voice/Video IP networks and services.
InnoMedia leverages advanced technology to automate labour intensive back-end
telecom operations and dramatically reduce costs.
InnoMedia delivers its cutting-edge technology to major service operators and
strategic partners such as Creative, CK Communications (a subsidiary of Cheung
Kong Holdings), Hutchison Global Communications and Reliance Communications, by
providing them with innovative products, efficient network solutions and
comprehensive service operations, and enabling them to focus on providing
service and capturing markets aggressively. In addition, InnoMedia is working
closely with Creative to design, develop and deploy innovative solutions that
will enable new and exciting services for its customers.
The Creative inPerson Conferencing technology partnership brings together
Creative’s vast experience in designing audio and video consumer devices and
InnoMedia’s expertise in providing leading-edge infrastructure and network
solutions. QMax Communications Pte Ltd, a premium Singapore service partner
appointed today, will be using the infrastructure and technology to provide the
Creative inPerson Conferencing Service in Singapore.
The compact and lightweight Creative inPerson is easy to use, and is designed
with an integrated SureConnect Technology™ to ensure a reliable, fast and easy
connection via Wi-Fi or LAN connection. It is equipped with a built-in speaker,
dual microphones with integrated Acoustic Echo Cancellation technology to offer
crystal clear voice quality. Its wide-angle precision glass lens built into a
flexible rotating bezel and high-grade sensor with superb low light performance
enables it to deliver stunning video output on its built-in LCD display, or
output to a large LCD or plasma screen. The combination of all these features
makes the system a very useful business tool for one-on-one or multi-party small
group meetings among executives. Each party can join a Creative inPerson
conference from a Creative inPerson system, through a PC with the Creative
inPerson inVite, and even from a cell phone for voice call.
Creative inPerson will revolutionise the way people communicate. At a fraction
of the cost of other complicated video conferencing systems, Creative inPerson
makes it possible for companies to equip meeting rooms and a greater number of
executives with the system, reducing traveling time and distance for meetings
and effectively reducing carbon footprint.
"The massively complex tasks of integrating wireless consumer mobile
conferencing system together with its plethora of services and solutions are
made possible only by combining the strengths of Creative and InnoMedia, a
leader in the field of video communication solutions and network operations.
InnoMedia brings to the partnership a wealth of technological expertise and
operational know-how enabling us to offer this video conferencing infrastructure
and service quickly and efficiently," said Sim Wong Hoo, Chairman and CEO of
"Creative is a leader in product development who has the ability to develop
great innovative consumer devices with their audio and video expertise. We are
very pleased to share our knowledge in infrastructure and network operations in
rolling out this video conferencing service to the market, bringing high quality
and affordable communications experience to end users," said Ng Kai Wa, Chairman
and CEO of InnoMedia.
With the collaboration, Creative and InnoMedia aim to make Creative inPerson
accessible and affordable for every business executive in the office.
Pricing and Availability
Creative inPerson will be available in Singapore on 17 March 2008. Creative
inPerson is available at the suggested retail price of S$ 1,200.00 with a monthly
service fee at S$ 25.00. The monthly service plan currently offers unlimited
Creative inPerson Conferencing. Multi-party Creative inPerson Conferencing and
PSTN call-out services will be available in April 2008.