Simply having a big billboard with your company's logo plastered all over it won't cut it anymore in today's market, especially for tech companies who are constantly fighting for brand appeal. Companies that are struggling to build a presence should take a page out of Qualcomm's recent ad campaign if they really want to make use of all that marketing dollars.
Marketing has always been one of those hit and miss thing for a lot of companies, but Qualcomm’s latest stunt may just be a hit. Check out this video of the chip maker’s method for embedding its brand into the minds both the young and old alike.
What does Qualcomm make again? Beats me.