Raja Koduri has rejoined AMD from Apple to push forward AMD's graphics initiatives. What does this mean for the future of AMD?
The man who orchestrated some of the biggest wins for AMD during the 2000s has re-joined the company after leaving Apple.
AMD announced late last Friday that Raja Koduri is rejoining the company to lead its visual computing engineering team. Koduri came to AMD with the takeover of ATI. During his time at ATI he was credited with a number of wins including developing the company’s CrossFire technology and getting the Xenos GPU into the Xbox 360. However, in 2009 he was poached by Apple to be Chief Technology Officer of the company’s quickly-expanding graphics division, later moving to the role of Chief Technology Officer for Graphics at Apple.
It isn’t known what Koduri’s grand plan for AMD will be, but given his experience at Apple it will likely involve mobile graphics. While AMD has made some moves into heterogeneous computing, it has largely missed out on the growing mobile device market. This could be changing, as Rory Read said last year that competition with Intel in the PC market was a “pointless endeavour” and moving exclusively to the mobile and gaming market could be something on the horizon for the company. With Koduri’s expertise from Apple, AMD has a fighting chance to turn itself into a mobile player.
On a similar note, Koduri is the third technical executive to leave Apple for AMD. It could be that these departures to greener pastures are because AMD is offering a handsome salary, or it could be that Apple is becoming something of a sinking ship and is hemorrhaging talent.