Refreshed Apple TV release possible as numerous ‘set-top box’ shipments arrive in the U.S.
Apple has confirmed that it is hosting an event on September 10, new iPhones are expected to be launched here. According to recent reports, there’s a possibility that a refreshed Apple TV set-top box might be unveiled as well.
It was rumored last month that Apple might make a TV related announcement, but there hasn’t been any confirmation of that as yet. Trade intelligence platform Panjiva shares three bills of lading from the U.S. Department of Homeland Security. The bills reveal that Apple has accepted three shipments labeled “Set Top Boxes” last month from BYD Precision Manufacture. BYD is a relatively new supplier for the company, it is based in Shenzhen, China.
The first shipment reportedly came in on August 11, it was labeled “Set Top Box with Communication Function.” The second shipment arrived on August 18 and it was labeled “Set Top Boxes.” Third came on August 25th, it too was labeled “Set Top Boxes with Communication Function.” The size of these shipments varies between seven to 18 tons. Bills don’t reveal dimensions or size of the content even though the entire shipment is weighed. As per estimates the shipments might have contained as many as 90,000 Apple TV units considering that the existing set-top box weighs around one pound.
Apple has evidently been improving its Apple TV offering over the last few months by offering new channels and apps. Besides that, the time frame is just about right for an Apple TV refresh. However, there exists the possibility that these shipments might just be of the existing set-top box. There’s no way to say for sure right now, we’ll just have to wait until September 10.