BlackBerry Curve 3G

This morning, Research in Motion announced the BlackBerry Curve 3G in Singapore. The new smartphone features a full QWERTY keyboard, optical trackpad for easy navigation, built-in GPS, Wi-Fi and dedicated media keys. Its going to be available soon from all three local telcos.

According to Gregory Wade, Managing Director, South East Asia, RIM, there are over 115 million BlackBerry smartphones shipped, and over 50 million subscribers worldwide (56% growth year-on-year).

“You are hearing the term BBM (BlackBerry Messenger) used more and more, because its a growing phenomenon, not only in Singapore, but around the globe, and the element of BlackBerry as the social networking device of choice. People moving to the platform to use the integration of those applications. We are focusing on the consumer segment relative to the value and benefit of multimedia, as to keep the consumer value proposition” says Wade.

Hastings Singh, Director for Distribution and Channels, Southeast Asia, RIM, gave an insight about the company’s distribution model to provide more choices for consumers. Singh says there are three new BlackBerry authorized customer care centres which would be launched in Singapore. This means that customers who have BlackBerry problems (and are under warranty) can do a swap on the spot.

Barnes Lam, Channel Marketing Director, Southeast Asia, RIM, was also at the event and gave a rundown about the BlackBerry Curve 3G and its features.

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