Smartphone users are more interested in larger screen sizes, according to a report by Strategy Analytics, which supports the growing “phablet” category of devices.

Smartphone users are more interested in larger screen sizes, according to a report by Strategy Analytics, which supports the growing “phablet” category of devices.

 
The research firm found that in the second half of 2012 existing smartphone users were most likely to be interested in devices with screens ranging in size from 4.2-inches to 4.7-inches, showing a move away from small screen mobile phones.
 
The latest Wireless Device Lab report by Strategy Analystics also showed that the most preferred screen size in 2012 was 4.5-inches, up from the 4.3-inch size preferred in 2011. This suggests a trend of wanting larger screens, which is largely being catered for by market leader Samsung.
 
 
The Galaxy S IV touts a 5-inch display, while the Galaxy Note II features a whopping 5.5-inch display. The Galaxy Note III is expected to feature an even larger screen, with some rumours suggesting as big as 6.3-inches. 
 
The question is how far these displays can be pushed before they effectively become tablet computers, and how far will consumers accept the “bigger is better” motto before such devices become unwieldy.
 
“As screen size increases, the way in which consumers interact with the device also needs to be considered,” said Kevin Nolan, VP of User Experience Practice at Strategy Analytics. “Larger devices are harder to interact with one-handed, and so it is important for user-interfaces, and especially on-screen key placements, to be designed to allow for easy interaction.”