01 RIM admits defeat in consumer smartphone space

Canadian based BlackBerry maker Research in Motion (RIM) has just made a statement indicating that it will recede from most consumer markets due to Apple and Google dominating most of the market share – nothing unsurprising there. RIM has said that from here it will be focusing more so on what it believes to be its primary strength, security, which is of more significant importance to its business customers.

Canadian based BlackBerry maker Research in Motion (RIM) has just made a statement indicating that it will recede from most consumer markets due to Apple and Google dominating most of the market share – nothing unsurprising there. RIM has said that from here it will be focusing more so on what it believes to be its primary strength, security, which is of more significant importance to its business customers.

RIM's CEO Thorsten Heins said, "We plan to refocus on the enterprise business and capitalize on our leading position in this segment. We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength."

Yesterday RIM also said that co-CEO Jim Balsillie has resigned from its board as well as David Yach, chief technology officer for software and Rim Rowan, chief operating officer for global operations both leaving after some acute management manouvres.

02 RIM admits defeat in consumer smartphone space

There is no denying that BlackBerry retains a strong foothold in the corporate smartphone market with the phones being renowned for their security and reliability and a lot of business customers depending and trusting in them for their portable email needs. RIM's BlackBerry 10 OS seeing delay after delay hasn't helped them at all and the hype on this one is also minimal with general knowledge being that BlackBerry drags its feet a little in the performance stakes, particularly when running third party apps.

The particularly sad thing is that even in the business realm BlackBerrys are slowly losing their share in the market with more employees requesting iOS or Android-running phones these days.

In all, things are looking pretty grim for this once top tier player in the smartphone market. It's all about iOS and Android these days, with a sprinkle of Windows Phone in between.

Source: Japan Today