blackberry mobilefusion RIM launches BlackBerry Mobile Fusion for Apple and Android devices

BlackBerry maker Research In Motion (RIM) has launched a mobile device management solution for enterprise customers using rival mobile platforms on Apple and Android devices.

BlackBerry maker Research In Motion (RIM) has launched a mobile device management solution for enterprise customers using rival mobile platforms on Apple and Android devices.

 
BlackBerry Mobile Fusion builds on RIM's success with BlackBerry Enterprise Server, but extends it scalable and cost-effective management solution beyond devices running BlackBerry OS, including popular alternatives like iOS and Android, the two dominant platforms that pushed RIM out of the top spot for smartphones.
 
RIM's new enterprise service offers support for multiple devices per user, application and software management, connectivity management, security and policy definition management, asset and configuration management, a centralised web console, user and group-based administration, the ability to remotely lock or wipe lost or stolen devices, and high scalability to suit business needs.
 
blackberry mobilefusion RIM launches BlackBerry Mobile Fusion for Apple and Android devices
 
The move is significant, as it signals a change in direction for the struggling firm, which was recently forced to deny it is abandoning the consumer market. The company's strongest sector is enterprise, but even there its rivals are chipping away at its market share. Opening BlackBerry software up to opposing platforms, however, could be what it needs to bring in the revenue it needs, and it could eventually lead to RIM focusing more on software than hardware.
 
RIM is offering a 60 day free trial, after which software licences start at $99 per user or $4 per user per month, with additional discounts available for volume purchases.