If RIM is failing to catch they eyes of regular consumers, then perhaps they should go after a more specific group of people. RIM has launched a camera-less BlackBerry Curve 9360 aimed at restoring the social life of Singapore’s young people of the armed forces.
RIM is failing to catch regular consumers’ eyes, but perhaps they can go after a more specific group of people. RIM has launched a camera-less BlackBerry Curve 9360 aimed at restoring the social life of Singapore’s young people of the armed forces.
Due to security reasons, the Singapore’s Ministry of Defense does not allow their young military enlistees to have a camera phone within any military confines. Hence, a camera-less device is certainly a solution to this dilemma.
This bright idea has already been thought of and employed with Apple’s camera-less iPhone from M1 before. However, the camera-less iPhone has since been removed from the M1 mobile phones site, so RIM can now flaunt their camera-less Curve 9360 without having to worry too much about Apple. Moreover, this product may be attractive since it’s cheaper than an iPhone, and after two years of military service the person can switch back to an iPhone if he wants to.
RIM has not done much to wow the world, but perhaps helping to restore a military serviceman’s social life will help win the favors consumers in the future.