Renowned American rock band, OK Go, has teamed up with Samsung to create their latest music video using the manufacturer’s latest NX100 mirrorless camera. The NX100 mirrorless camera was officially launched last week.
If you don’t really know who OK Go is, chances are you haven’t seen their music videos. The American rock band has been around for many years, and their music video “Here It Goes Again” (with them dancing on the treadmills) has won a Grammy Award for “Best Short-Form Music Video” in 2007.
The band has recently partnered Samsung to create their latest music video, which is filmed using the Korean company’s latest mirrorless camera, NX100. The teaser trailer shows the versatility of the camera as a creative tool with its revolutionary 20mm wide i-Function Lens. Check out all the videos, including the trailer and the forthcoming music video at http://www.samsungimaging.com/campaign/nx100/
A series of behind-the-scenes episodes have also been produced using the Samsung NX100, following OK Go as they embark on this creative project. The clips show the creative brilliance of OK Go meeting the technical ingenuity of the i-Function Lens, as they create a piece of video art that will be viewed, downloaded, sent on and talked about across the world.
Here’s one of the YouTube episode