Rovio to make Angry Birds animated series
Game developer Rovio is turning its popular Angry Birds games into an animated series.
The studio is working on 52 short cartoons for release on a variety of platforms, beginning this year. It is not yet clear what these platforms are, but we expect they will be available on mobile operating systems, PCs, and possibly as downloads on Xbox Live and on other consoles.
"I am happy to say we are going to roll out a weekly animation series this year of short format content," said Nick Dorra, head of animation at Rovio. "It's a great way for us to connect with our existing fans, to give them more and keep them engaged. But it's also important for acquiring new fans because not everyone might want to play the game or is not able to play the game. We want to offer people different points where they can interact and experience our characters."
Rovio is also working on an Angry Birds film, set for release in 2015 or later. No details about this project are known and it is likely that the studio is waiting to see how people respond to the animated series before investing too much in this area.
The game studio bought Finnish animation firm Kombo in 2011, when it announced it was first considering an animated series. Given the style of the artwork employed in the games and the popularity of Angry Birds merchandise, a series like this could really work and help broaden the appeal and popularity of its birds versus pigs franchise.
Rovio also hinted that this new approach to Angry Birds will affect its games in future. It said its focus will be less on flinging birds at pigs and more on the characters and their adventures, suggesting that story will become a key part of future games.