A new report claims that YouTube will demonstrate a new 4K streaming technology at CES that uses considerably less data than current formats.
The new streaming tech is reportedly based on Google’s VP9 codec, which was announced in 2013 as an alternative to the H.265 video codec used in most 4K implementations today. According to GigaOM, Google will be showing off 4K streaming at the booths of LG, Panasonic and Sony on a system built around VP9, which 19 hardware manufacturers have already pledged to support, including companies like ARM, Intel, Samsung, and Toshiba.
According to Francisco Varela, global director of platform partnerships at YouTube, the move to adopt VP9-based 4K streaming is aimed at delivering higher resolutions at reasonable bit rates, while reducing the amount of data necessary to stream regular HD videos by about half. It’s a move that will help the world’s most popular video-sharing website do away with buffering, the nuisance that currently plagues online video streaming.