[Rumour] Nvidia partners discontinue GTX 260, 275, 285

First reported last week by Charlie Demerjian of SemiAccurate that Nvidia were killing the GTX 200 series, the news created quite an uproar in the hardware community. Ken Brown, Nvidia PR, replied by saying “There is no truth in this“, the next day.

A week before that, AIB partners complained of shortages in 55nm graphics boards, and there is no doubt, that alongside all the rumours remains the fact that availability for the GTX 200 series has been slowly deteriorating.

In the latest twist to the tale, today, Fudzilla reports that it is not Nvidia, but its partners which are discontinuing the GTX 200 series.

More details next page.


First reported last week by Charlie Demerjian of SemiAccurate that
Nvidia were killing
the GTX 200 series
, the news created quite an uproar in the
hardware community. Ken Brown, Nvidia PR, replied by saying “There
is no truth in this
“, the next day.

A week before that, AIB partners complained of shortages in 55nm
graphics boards, and there is no doubt, that alongside all the rumours
remains the fact that availability for the GTX 200 series has been
slowly deteriorating.

In the latest twist to the tale, today, Fudzilla reports that it
is not Nvidia, but its partners which are discontinuing the GTX 200
series.

We are still, at the very least, two and some months away from Fermi/GF100. So why would Nvidia kill any competition in the performance, high-end segment? Simply, they can’t afford to compete with AMD’s new 5000 generation products, which are much cheaper to make. Consider the GTX 260-216, currently priced at $170. Its new competitor will be the HD 5770, retailing at $159. Nvidia, with its 480mm2 die, 448-bit memory interface full length PCB and expensive cooler simply can’t afford to compete with a mainstream 180mm2, 128-bit product, which costs a fraction to produce, at the same price, not to mention the lack of a DX11 feature set. This has led to Nvidia’s partners demanding a price cut for the components, but Nvidia have refused – as they don’t want to lose profitability on it’s GTX 200 parts, which are rather expensive to manufacture.

So, instead of cutting prices and losing money to remain competitive, Nvidia and its partners are apparently simply clearing their stocks and concentrating on the Fermi launch. While Fudzilla cites a “lack of availability”, it is clear Nvidia is not interested in selling GT200b chips at a lower price. Therefore, GTX 260, GTX 275 and GTX 285 will be off the shelves. Surely, the GTX 295 will follow, especially once Hemlock is here. It is poor value for money even at this point, anyway, though this could be said of the entire GTX 200 line in competition with the HD 5700/5800 series.

This leaves AMD without competition in the >$250 till GF100 hits stores, which is earliest in December. Below that, the HD 5700 remain unchallenged well into Q1 2010.

We hope Nvidia can get their heads down and make up for lost time with a solid Fermi family of GPUs.

Reference: Fudzilla

VR-Zone is a leading online technology news publication reporting on bleeding edge trends in PC and mobile gadgets, with in-depth reviews and commentaries.