Samsung Aims To De-Throne Apple Ipod

Samsung currently eighth in the global MP3 player vendor market is determined to emerge as the world’s largest portable audio jukebox supplier, outstripping the present No. 1 vendor Apple by 2007. It would secure a 25-30 percent global market share and 50-55 percent of the domestic MP3 player market by 2007. Samsung would launch dozens of new MP3 players, including portable multimedia players (PMPs) with strengthened multimedia and video functions, this year to meet the diverse needs and tastes of global consumers. Samsung’s mid-term MP3 player business vision was disclosed on the sidelines of a ceremony to unveil its MP3 player product line-up for the first half of 2005, in which it introduced a total of six new models. New models include a cheaper version of its limited edition Yepp YP-W3, a 900,000-won white gold-plated MP3 pocket watch with diamond trim and scratch-resistant sapphire glass. The less expensive version does not have diamond trim and sapphire glass. Prices for new models will be finalized next week and new models will hit the market before April.


Samsung currently eighth in the global MP3 player vendor market is determined to emerge as the world’s largest portable audio jukebox supplier, outstripping the present No. 1 vendor Apple by 2007. It would secure a 25-30 percent global market share and 50-55 percent of the domestic MP3 player market by 2007. Samsung would launch dozens of new MP3 players, including portable multimedia players (PMPs) with strengthened multimedia and video functions, this year to meet the diverse needs and tastes of global consumers. Samsung’s mid-term MP3 player business vision was disclosed on the sidelines of a ceremony to unveil its MP3 player product line-up for the first half of 2005, in which it introduced a total of six new models. New models include a cheaper version of its limited edition Yepp YP-W3, a 900,000-won white gold-plated MP3 pocket watch with diamond trim and scratch-resistant sapphire glass. The less expensive version does not have diamond trim and sapphire glass. Prices for new models will be finalized next week and new models will hit the market before April.

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