samsungIFA 2325441b Samsung apologises to bloggers over IFA incident

Samsung has apologised to two Indian bloggers for putting them through “undue hardship” relating to accusations of forced blogging on behalf of the company.

Samsung has apologised to two Indian bloggers for putting them through “undue hardship” relating to accusations of forced blogging on behalf of the company.

 
The bizarre situation arose when Clinton Jeff and another blogger were allegedly pressured to promote Samsung products at the IFA event as part of Samsung's Mob!lers marketing programme. Samsung claims that the programme is entirely voluntary, but that hasn't stopped the company from apologising privately.
 
“I would like to reach out to you and deeply apologize to you for your experience in Berlin, at IFA,” read an email from a Samsung representative to Jeff. “We put you through undue hardship and we are trying to rectify the situation.”
 
samsung email Samsung apologises to bloggers over IFA incident
 
As part of the Mob!lers offering, Jeff and the other blogger were flown at Samsung's expense to the IFA event in Berlin, booked into a hotel, and were expected to act as reporters, covering the show as independent bloggers. However, when they arrived they were told they had to be in uniform working at Samsung booths promoting the products to the media. When they refused, they were threatened that their hotel rooms and return tickets would be cancelled if they did not comply. 
 
They were also prohibited to blog about the problem. “None of this should leave Berlin. Or reach India,” a Samsung representative allegedly told the two, revealing a worrying case of censorship by one of the world's largest technology brands.
 
Of course, the situation backfired as the duo went to the media to reveal their ordeal. Samsung denies any wrong-doing, blaming the situation on a “misunderstanding.” The private email to Jeff, however, paints a very different story.
 
Source: TheNextWeb
Picture Credits: Reuters