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The Korean electronics giant is currently in second place, but its CEO Choi Gee-sung believes that 2012 is the year for it to steal Nokia's crown, putting an end to a position the Finnish mobile maker has held for 14 years.

 

Nokia already lost its 10 year dominance in the smartphone arena to apple in the first half of 2011, but maintained its overall position thanks to continued sales of feature phones, particularly in emerging markets.

 

 

All of that appears set to change, however, and many analysts support Samsung's optimistic forecast. It is not hard to see why, as Samsung has become the top seller of Android phones, with flagship models like the Galaxy S series, and since Android phones are typically cheaper than their iPhone equivalents, Samsung can aim for a wide range of price brackets, and therefore a larger slice of the mobile pie.

 

Samsung reached the 300 million unit landmark last December. Reuters believes that Samsung will sell around 359 million handsets this year, compared to roughly 388 million fromm Nokia. This is a huge difference to the estimated 320 million and 418 million units respectively sold in 2011, but it also means that Nokia will narrowly cling to the top spot for this year, with Samsung's achievement likely to follow in 2013 instead.

 

Source: Reuters