Samsung Galaxy S III most popular smartphone in UK

Samsung's Galaxy S III smartphone looks set to continue its reign as the most popular mobile phone in the UK, after seven months in the number one slot.

Samsung's Galaxy S III smartphone looks set to continue its reign as the most popular mobile phone in the UK, after seven months in the number one slot.

 
The Korean electronics giant's flagship model kept its crown for November, but the previous model, the S II, fell from second place to fourth place, replaced by two models of Apple's iPhone. The iPhone 5 stayed in third place, while the iPhone 4S jumped two places into second position, showing that newer is not always better for Apple supporters.
 
Samsung is the top mobile and smartphone maker in the world and has seen its devices skyrocket in popularity, despite tough competition and numerous lawsuits from Apple, but the Christmas season could see a shift in sales, as Apple still has a strong brand to sell, and the holiday good will is likely to overcome the high price range.
 
Samsung's brand is enjoying unparallelled popularity, however, with five of its Galaxy models in the top ten in the UK, including the Ace at number six, the Note II at number seven, and the Ace II at number ten. Android is the overall winner, ruling eight of the ten slots.
 
 Samsung Galaxy S III most popular smartphone in UK
 
The race is not just between Samsung and Apple, however. LG's recently released Nexus 4 shot to number five, the HTC One X+ came in at number nine, and the Sony Xperia U fell three places to number eight. None of these have the same kind of brand awareness as the big two contenders, however, making it difficult for them to steal the limelight this Christmas.
 
“The affordable price point has kept the Samsung Galaxy S3 at the top of the tree, but whether it will be at the top of the Christmas tree remains to be seen, as price drops for both the 4S and 5 have seen the iPhone quickly gaining ground,” said Ernest Doku, telecoms expert at uSwitch.com. 
 
“As for the Christmas number one, the Apple brand could well reign supreme and see the iPhone 4S take over in the final straight as the gift of choice for consumers, especially at these reduced price points. Eight months may well be just that month too long for the S3 to wear the mobile crown.”