Samsung Electronics Co. Ltd. has announced the launch of its own open mobile platform, Samsung bada in December. This new addition to Samsung’s mobile ecosystem enables developers to create applications for their mobile phones, and consumers to enjoy a fun and diverse mobile experience.
The name ‘bada’, which means ‘ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. Samsung bada also represents the fresh challenges and opportunities available to developers, as well as the entertainment which consumers will enjoy once the new platform is open.
Samsung bada is simple for developers to use, meaning it’s one of the most developer-friendly environments available, particularly in the area of applications using Web services. Lastly, bada’s ground-breaking User Interface (UI) can be transferred into a sophisticated and attractive UI design for developers. Samsung bada also offers an easy-to-integrate platform for mobile operators so that mobile operators can provide unique and differentiated services to their customers.
The official website (http://www.bada.com/) will open on November 10th and will feature a range of information on bada including updates on product launches, features, and event notices. Samsung will also host an official launch event for bada in London, UK in December and will also unveil its bada software development kit (SDK) to developers for the first time on this date.
Source: Korea Newswire