m 01214 Samsung MMCmicro Memory Card

Samsung announced today that it has developed an extremely small, low-power
multimedia memory card (MMC) for mobile phones. With dimensions of only
12x14x1.1mm, Samsung’s new “MMCmicro” device is one-third the size of today’s
common reduced-size multimedia cards (RS-MMC). The card can read at 10MB per
second and write at 7MB per second; a 128MB version can store about 60
5-megapixel digital photographs or nearly one hour of QVGA-resolution video.
Highly durable, the card can be erased and reused at least 100,000 times and
offers an operating speed between card and system of 26MB per second. Samsung
will begin mass production of its thumbnail-sized memory cards in early 2005.

l 1214 Samsung MMCmicro Memory Card

Samsung announced today that it has developed an extremely small, low-power
multimedia memory card (MMC) for mobile phones. The Samsung MMCmicro memory card
has been designed to overcome a major hurdle in cell phone design – achieving
high performance with a low-power, removable memory card, now smaller than the
size of a thumbnail.

With dimensions of only 12x14x1.1mm, Samsung’s new “MMCmicro” device is
one-third the size of today’s common reduced-size multimedia cards (RS-MMC).
Samsung said that the design of its low-power card makes it easy to incorporate
removable memory into progressively smaller mobile phones. Each card can operate
on 1.8 or 3.3 volts of power.

Despite its exceptionally small size, the Samsung MMCmicro has proven to be
highly reliable in delivering excellent performance through extensive testing.
The card can read at 10MB per second and write at 7MB per second; a 128MB
version can store about 60 5-megapixel digital photographs or nearly one hour of
QVGA-resolution video. Highly durable, the card can be erased and reused at
least 100,000 times and offers an operating speed between card and system of
26MB per second. With exceptional storage and performance characteristics, the
MMCmicro is designed to be easily removed from the handset and replaced with a
new MMCmciro card when users decide to upgrade.

Samsung can stack up to five NAND flash memory devices into each of the new
ultra-smalll memory cards. Initially, they will be sold in 32, 64 and 128 Mbyte
sizes. Research and analysis firm Gartner, Inc. predicts that demand for MMC
cards will grow at an average of 61% annually through 2007. Samsung is working
on standardizing the “MMCmicro” memory card with the Multimedia Card Association
(MMCA). Other Samsung multimedia cards include RS-MMC and MMCmobile for cellular
phones, and MMC and MMCplus versions for digital cameras. Samsung will begin
mass production of its thumbnail-sized memory cards in early 2005.