amsung and Marvell announce the development of new hard disk drives (HDD)
that utilize the Marvell 88i6525 System on Chip (SOC). Samsung’s new hard drives
are the industry’s first products to support native 3.0 Gbps I/O transaction
capabilities in addition to SATA Native Command Queuing (NCQ).

Marvell’s SATA SOC featured on these new drives boasts the smallest pin count
and footprint of any HDD SOC on the market. To drastically reduce pin count for
HDDs, the 88i6525’s 128-pin TQFP package with 14mmX14mm footprint make it the
first product to bring to reality one of the primary goals of Serial ATA. This
results in lower costs via pin reduction and PCB area savings. Marvell’s chip
features the industry’s lowest power consumption, due primarily to its
cutting-edge Serial ATA physical layer transceiver (PHY) and low-power,
high-data rate read channel technology. The 88i6525’s read channel core can run
up to 1.25Gb/s, which is another industry first for a desktop HDD.

Samsung and Marvell announce the development of new hard disk drives (HDD)
that utilize the Marvell 88i6525 System on Chip (SOC). Samsung’s new hard drives
are the industry’s first products to support native 3.0 Gbps I/O transaction
capabilities in addition to SATA Native Command Queuing (NCQ).

“Samsung’s promotion of SATA technology in the storage industry has led to close
collaboration with component manufacturers such as Marvell to jointly introduce
cutting-edge products. At IDF, Samsung showcased its 3.0Gbps I/O transaction
capability with Marvell’s 88i6525 SOC,” states Mr. TJ Lee, Vice President of
Marketing for Samsung Electronics’ Storage Division. “We hope that our technical
endeavor will generate momentum in the PC, entertainment and server industries
to quickly adapt such technology in a new class of products.”

“This is an important first for the storage industry, bringing a new level of
performance to storage end users by coupling Serial ATA NCQ technology with
3.0Gbit/s transfer rates,” said Dr. Alan J. Armstrong, VP of Marketing for
Marvell’s Storage Division. “With today’s announcement of Samsung’s next
generation SATA HDDs, Marvell’s storage SOC leadership and Samsung’s HDD
technology has proven to be a very powerful combination.”

Marvell’s SATA SOC featured on these new drives boasts the smallest pin count
and footprint of any HDD SOC on the market. To drastically reduce pin count for
HDDs, the 88i6525’s 128-pin TQFP package with 14mmX14mm footprint make it the
first product to bring to reality one of the primary goals of Serial ATA. This
results in lower costs via pin reduction and PCB area savings. Marvell’s chip
features the industry’s lowest power consumption, due primarily to its
cutting-edge Serial ATA physical layer transceiver (PHY) and low-power,
high-data rate read channel technology. The 88i6525’s read channel core can run
up to 1.25Gb/s, which is another industry first for a desktop HDD.

To meet EU’s regulation on Restriction of Hazardous Substances, Samsung’s next
generation products are designed to be environment friendly. Samsung has been
supplying the industry’s first lead-free drives since last year to various OEM
customers.