Samsung Electronics is planning to reduce production of the Galaxy S4 by as much as 10 to 15%, but that’s not all. The company plans to retire the Galaxy S3 sooner than originally planned.

Samsung Galaxy S42 Samsung to reduce production of Galaxy S4, retire the Galaxy S3 sooner

Samsung’s facing a crunch. Demand for its flagship is dropping and amidst all that, the company’s stocks fell. Billions of dollars of market cap lost is no small amount, and the company is doing its bit to control further damage. Among those steps is to reduce production of the Galaxy S4 by as much as 10 to 15%, quite a bit huh! In July, Samsung ordered enough parts for only 6.5 million Galaxy S4 handsets, half of what they ordered back in May. Quite a steep fall if you ask me.

Moreover, ETNews reports that the company is planning to retire yesteryear’s flagship Galaxy S3 much earlier than originally scheduled. Perhaps this is because the market is being flooded with a plethora of Galaxy S4 branded phones, and Samsung hopes (and perhaps consumers do) that consumers pick out a newer handset over the Galaxy S3. In order to tackle the Galaxy S4 sales issue, the company is going to introduce new devices such as the Galaxy Note III and an improved Galaxy S4 Snapdragon 800 version in the very near future.

Source: ETNews