Samsung Unveils Massive Product Lineup

Today, Samsung held a regional forum at Suntec Singapore and announced their new product lineup which include Full HD 3D LED TVs, NX10 digital camera as well as laptops and home appliance. According to the manufacturer, they would be the first to launch the Full HD 3D LED TVs in Southeast Asia and Oceania from this month.

Sang-Jin Park, Chief Executive Officer for Samsung Digital Imaging Co., Ltd., talked about the digital camera market and what has taken place over the last year.

“Overall, the digital camera market has expanded rapidly. However, no one can ignore the global economic recession. In 2009, the market shrunk to around 129 million units from 138 million units in 2008, which was a reduction of 7%. Financially, the market size also decrease from $37 billion in 2008 to $30 billion in 2009; this constitutes a drop of 20%.”

“Our premium product offerings have seen significant growth and Samsung global market share has now surpassed 12%. This is an important achievement for us and through the launch of our new NX10 camera, we hope to reinforce our position as a gobal market leader in innovation.” says Park.

Irene Ng, Strategic Marketing Director for Samsung Singapore, went on stage to deliver a huge announcement that the company’s Total 3D Solution – which comprises of 3D TVs, 3D Blu-ray players, 3D home theatre systems, 3D glasses and 3D content – will be available for Southeast Asia and Oceania this month.

“Samsung will be the first to market in this region (Southeast Asia and Oceania) the Full HD 3D solution. Our commitment to Full HD 3D is multi-dimensional. We are not only delivering 3D LED TV, but also 3D LCD and 3D Plasma. In total, more than 20 models will be launched starting this month. Every single high-end Samsung television will support 3D.”

Ng also mentions a remote control with touchscreen and smart user interface for easy usage. But the best thing about the remote control is that while you are watching one channel on the TV, you can watch a second channel on your remote control.

Spotted a Samsung executive with the new NX10 digital camera.

…and a promoter at the Samsung Regional Forum.