Seagate Ships 6GB 1-Inch Hard Drive

Seagate announced today it is shipping the industry’s highest capacity 1-inch hard drive, a new 6GB model of its popular 1-inch ST1 Series hard drive for handheld applications. Seagate began shipping this industry-leading 6GB drive in December 2004. The 6GB Seagate ST1 Series can hold up to 150 hours — or 3,000 songs — of high-quality music files (128 kbps), providing breakthrough value and storage capacity for small music players, PDAs and handheld entertainment devices. Now shipping to select OEM customers in 6GB capacity, and also available in 5GB and 2.5GB, Seagate ST1 Series hard drives also deliver important and unique features for handheld applications. Seagate’s exclusive RunOn Technology ensures consistent music playback while in a high-motion environment, such as jogging — the drive actually senses and compensates for motion to stay on track. And Seagate’s G-Force Protection technology protects the drive against shock from mishandling, increasing the robustness of the devices into which it’s integrated.

Seagate, the world’s leading maker of consumer electronics hard drives,
announced today it is shipping the industry’s highest capacity 1-inch hard
drive, a new 6GB model of its popular 1-inch ST1 Series hard drive for handheld
applications. Seagate began shipping this industry-leading 6GB drive in December
2004. The 6GB Seagate ST1 Series can hold up to 150 hours — or 3,000 songs –
of high-quality music files (128 kbps), providing breakthrough value and storage
capacity for small music players, PDAs and handheld entertainment devices.
Consumers can now keep larger-than-ever libraries of music, video and digital
photos in their pockets. Since it was first introduced in June 2004, the Seagate
ST1 Series hard drive family has been used in the leading handheld music players
and adopted by more entertainment device makers than any other 1-inch hard drive
– including Creative, Olympus, Rio, Sanyo, Virgin and others — further
confirming Seagate’s status as the number-one choice in consumer electronics
hard drives.

Now shipping to select OEM customers in 6GB capacity, and also available in 5GB
and 2.5GB, Seagate ST1 Series hard drives also deliver important and unique
features for handheld applications. Seagate’s exclusive RunOn Technology ensures
consistent music playback while in a high-motion environment, such as jogging –
the drive actually senses and compensates for motion to stay on track. And
Seagate’s G-Force Protection technology protects the drive against shock from
mishandling, increasing the robustness of the devices into which it’s
integrated.

"Consumer electronics suppliers demand that drive suppliers meet specific
capacity, reliability, and technology requirements," said Dave Reinsel, IDC
program director for Storage Research. "Seagate’s launch of its next-generation
ST1 Series 1-inch hard drive only six months after entering the handheld storage
market demonstrates the company’s ability to leverage its technology prowess to
serve a divergent, expanding consumer electronics market."

Consumer demand for higher-capacity storage in handheld devices continues to
grow, according to In-Stat/MDR, a leading digital communications research
organization. "Consumers are aware that storage is something they need to
consider when they make a consumer electronics purchasing decision," said Mike
Paxton, senior analyst at In-Stat/MDR. "This is a trend that has become
prominent over the last twelve months, as more and more people are building
their own digital content libraries."

"Outside of the music market, handheld video players and other personal media
players will increasingly incorporate 1-inch hard drive storage," Paxton said.
"In addition, other products like mobile phones and handheld GPS systems are
expected to integrate hard disk drives in the near future."

"Handheld entertainment device makers and system integrators need a storage
partner that can ensure consistent and reliable supply, and provide substantial
manufacturing scale, global supply chain and product design support," said Pat
O’Malley, Seagate senior vice president of Consumer Electronics Business
Development. "Seagate delivers a complete business and technology partnership
that enables growth in the pocket music player market segment."

Seagate’s unique Design Service Centers (DSC) provide dedicated labs to help
device makers and channel system integrators design innovative new consumer
electronics products. DSC offer a variety of testing, integration and mechanical
analysis services, to help customers design, innovate and deliver a new world of
hard drive-capable entertainment.

RunOn Technology: Reliability under high-motion conditions.

People often bring their music player with them when walking, running or during
other physical activities. Seagate’s ST1 Series differs from other hard drives
because it is designed to compensate for the vibrations and harmonic distortion
caused by such high-motion activities. The drive incorporates Seagate RunOn
technology, which enables the drive to detect when these unwanted harmonic
frequencies occur and automatically keep the read heads on track. Consequently,
the RunOn technology can increase the reliability — and customer satisfaction
– of a handheld consumer electronics device.

G-Force Protection: Protection against shocks from mishandling.

When many hard drive-based devices are dropped, the read/write heads remain over
the media. A hard drop creates a shock that can cause the heads to slap against
the hard drive’s platter — pieces of the head can be scattered in the drive,
and a microscopic dent can be left on the platter. Seagate understands that
drops happen, and builds the ST1 Series hard drive with G-Force Protection,
which protects the drive against shock by moving the heads off the platter when
the device is powered off. Thus, during a drop, no parts make contact with the
media inside the drive. G-Force Protection makes any handheld device using the
ST1 Series hard drive more robust and more reliable.

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