Seagate announced the newest member of its diverse CE product portfolio, the Seagate ST1.3 Series 12GB 1-inch hard drive. With a footprint 23% smaller, 50% more storage capacity, and 30% less power consumption than Seagate’s current 1-inch hard drive, the ST1.3 Series also offers a new optional drop sensor for increased robustness, delivering the features most requested by handheld device manufacturers. The ST1.3 Series hard drive is Seagate’s second hard drive with perpendicular recording and the company’s first drive utilizing perpendicular technology in the 1-inch category. The Seagate ST1.3 Series will begin shipping in the third calendar quarter of 2006.
Seagate Technology (NYSE:STX), the world’s leading manufacturer of Consumer
Electronics (CE) hard drives, today announced the newest member of its diverse
CE product portfolio, the Seagate ST1.3 Series 12GB 1-inch hard drive. With a
footprint 23% smaller, 50% more storage capacity, and 30% less power consumption
than Seagate’s current 1-inch hard drive, the ST1.3 Series also offers a new
optional drop sensor for increased robustness, delivering the features most
requested by handheld device manufacturers. The ST1.3 Series hard drive is
Seagate’s second hard drive with perpendicular recording and the company’s first
drive utilizing perpendicular technology in the 1-inch category.
"As the demand for portable digital music and video grows, mobile device
manufacturers will need ample storage capacities," said John Rydning, IDC’s
research manager for Hard Disk Drives. "Small form factor drives such as
Seagate’s ST1.3 provide a cost effective, high capacity storage solution for
these device manufacturers compared to other storage alternatives."
By offering a whopping 12GB of storage in a smaller footprint, the ST1.3 Series
hard drive is a powerful solution for increasingly sophisticated media devices
such as digital audio players, portable media players, and mobile phones.
According to IDC, the worldwide mobile phone market is expected to grow 7% in
2006 to 857.9 million units. IDC forecasts that the worldwide converged mobile
device market will reach 181 million units by the end of 20091 and worldwide
portable multimedia player shipments are expected to grow at a compound annual
growth rate of 95% between 2005-20092.
"Portable, on-demand video is driving the next wave of revenue opportunity for
the mobile phone and entertainment communities. As consumer adoption drives the
demand for the availability of video content anytime and anywhere, the need for
tiny, high capacity hard drives becomes more apparent," said Brodie Keast,
Seagate senior vice president and general manager of Consumer Electronics.
"Mobile phone and handheld entertainment device makers need a storage partner
that can ensure consistent and reliable supply and offer high-capacity storage
options. Seagate delivers a complete business and technology partnership that
enables growth in this highly competitive market segment."
The new ST1.3 Series hard drive delivers new features specifically targeted at
mobile media consumers. The drive’s new size, 40x30x5 mm, allows for more
streamlined media players product designs and fits nicely into current clamshell
and candy-bar style mobile handsets. As part of its G-Force Protection feature
set enabling skip-free, reliable media storage and playback, Seagate also
includes an optional drop sensor. This will increase operational shock
resistance 33% up to 2000Gs, enabling the drive to survive a 1.5-meter drop onto
hard concrete or ceramic surfaces when properly mounted in a handheld device.
The ST1.3 Series hard drive also delivers 30% greater power efficiency than
previous models, enabling system designers and manufacturers greater choice in
power supplies and system power-on hours. Additionally, Seagate’s unique Design
Service Centers (DSC) provide dedicated design and integration support to help
mobile device designers and manufacturers create innovative new consumer
electronics products. DSC offers a variety of testing, integration and
mechanical analysis services, to help customers design, innovate and deliver a
new world of hard drive-capable entertainment.
RunOn Technology: Reliability Under High-Motion Conditions
People often bring their mobile phones, PDAs and PMPs with them when
walking, running or during other physical activities. Seagate’s ST1.3 Series
differs from other hard drives because it is designed to compensate for the
issues caused by such high-motion activities. The drive incorporates Seagate
RunOn technology, which enables the drive to automatically keep the read heads
on track while the device is in motion. Consequently, the RunOn technology can
increase the reliability – and customer satisfaction – of a handheld consumer
G-Force Protection: Designed to Protect Against Everyday Bumps
When many hard drive-based devices face the trauma of everyday use, the
read/write heads remain over the media and a hard drop could lead to a
microscopic dent on the internal components and can suffer additional damage if
it’s still running when the device is dropped. Seagate understands that
accidents can happen with handheld gadgets, and has built the ST1.3 Series hard
drive with G-Force Protection, which protects the hard drive against shock by
sensing when the system is in a free-fall situation, moving the heads off the
platter, and turning the motor off – all within 3/10 of a second. Thus, during
the day-to-day mishaps of using your favorite portable device, no parts make
contact with each other inside the drive.
G-Force Protection makes any handheld device using the ST1.3 Series hard
drive more robust and more reliable.
Seagate offers the broadest range of CE hard drives and serves the entire
spectrum of applications driving the emerging "terabyte life" – from automobile
navigation and entertainment, to home theater, handheld audio, video,
communications and computing. As the only hard drive company offering products
for nearly every hard drive application, Seagate provides the global scale,
supply and support that CE device makers need.
Based on direct customer input at its CE Design Service Centers, Seagate
develops drives to deliver the features CE manufacturers ask for. Seagate’s
unique Advanced Manufacturing capabilities give customers flexibility because
our manufacturing can quickly adapt to their requirements. Seagate CE engineers
are ready to help solve integration issues at the company’s unique Design
Service Centers. Seagate is the only hard drive company to provide CE
manufacturers with a comprehensive partnership: products, technology and
The Seagate ST1.3 Series will begin shipping in the third calendar quarter of