seagatecrickett s Seagate Unveils Wireless Storage

Seagate announced the Digital Audio
Video Experience (D.A.V.E.™) technology – the project previously code-named "Crickett"
– at the DEMO 07 Conference. Having already created significant buzz in the
mobile phone community, the DAVE platform is an enabling technology that
delivers 10-20 GB of wireless storage in an accessory smaller than many common
slim-line mobile phones. DAVE technology is designed to store, play and share
digital files on mobile phones, PCs, and other wireless-enabled devices. Using
Bluetooth1 or WiFi2 connections, DAVE is the answer to providing substantial
storage capacity without impacting the design or cost of mobile handsets.
The DAVE mobile storage platform is expected to be available to leading cell
phone manufacturers and telco service providers for products in the second
calendar quarter of 2007.

seagatecrickett Seagate Unveils Wireless Storage

Seagate Technology (NYSE:STX) today formally announced the Digital Audio
Video Experience (D.A.V.E.™) technology – the project previously code-named "Crickett"
– at the DEMO 07 Conference. Having already created significant buzz in the
mobile phone community, the DAVE platform is an enabling technology that
delivers 10-20 GB of wireless storage in an accessory smaller than many common
slim-line mobile phones. DAVE technology is designed to store, play and share
digital files on mobile phones, PCs, and other wireless-enabled devices.

Using Bluetooth1 or WiFi2 connections, DAVE is the answer to providing
substantial storage capacity without impacting the design or cost of mobile
handsets. Built for portability and about the size of a centimeter-thick credit
card, the DAVE mobile platform slips conveniently into a shirt pocket, backpack,
or purse – anywhere up to 30 feet (9.1 meters) from the phone. In addition, the
mobile storage platform is open source, enabling third party software developers
to create new applications for the mobile phone utilizing the hard drive’s
unmatched capacity and performance. The DAVE technology is offered to telcos and
mobile handset OEMs for sale under their respective brand names.

"Mobile telephony is undergoing a multimedia revolution, and the DAVE mobile
content platform will provide even more fuel for the growth of new music and
video services over mobile networks," said Patrick King, senior vice president
and general manager of Seagate’s consumer electronics business unit. "Products
using DAVE technology will enable digital content, whether for business or
entertainment use, to be stored, moved, and connected in ways never before
possible. Mobile carriers can use this technology for creating value from their
investments in high-bandwidth networks, and mobile handset manufacturers have
another tool for turning the multimedia phone into the center of the mobile
consumer’s digital life."

The push to monetize massive investments in high-speed wireless networks has
accelerated new service offerings worldwide, including mobile TV, digital music,
digital video, personal blogging and more.

According to Frost & Sullivan, the number of mobile video download subscribers
will jump to nearly five million in 2010 as compared to roughly 250,000 mobile
video download subscribers in 2006.

"I am pleased to have Seagate introduce its DAVE mobile platform to the world at
DEMO 07," said Chris Shipley, executive producer of the DEMO Conferences. "DEMO
introduces products and technologies that will dynamically change market trends
and Seagate’s DAVE technology definitely falls into this category, offering
exciting new capabilities to our mobile world."

DAVE Technology Transforms the Mobile Phone Experience

Using products based on the DAVE storage platform, consumers will now be able to
store all of their mobile media on one device for access when, where, and how
they want. The DAVE technology lets consumers combine their audio and video
files downloaded through mobile networks with entertainment and other content
side-loaded from PCs or other devices for a fully customized, personalized
mobile experience.

* Makes upgrading mobile phones easy – storing content on a DAVE-based device
makes upgrading a mobile phone fast and easy. Simply pair the device to the new
handset, and start enjoying digital content on the new phone in just minutes.

* Turns the mobile phone into a DVR/MP3 powerhouse – consumers can now download
video from mobile phone networks; grab music from online, mobile, or PC
libraries; load audiobooks or GPS data; and use all of that data as needed when
on-the-go. The 10GB version will make 2,500 songs or 21 hours of video available
to mobile consumers all the time, anywhere.

* Increases use of mobile entertainment networks and data services – with
massive storage capacity, mobile network operators can now offer consumers the
opportunity to download and enjoy large media and data files. With video files
downloaded to products based on the DAVE platform instead of streamed through
the mobile network, video can now be delivered without latency or coverage
issues. DAVE-based products will also enable new business models for
high-bandwidth networks, such as try-and-buy content, that offer real value for
consumers.

* Enables mobile lifeblogging and other social networking applications – the
ability to record massive video and photo files on the mobile phone, edit and
annotate content, then upload to social networking sites such as YouTube or
MySpace is now mobile and spontaneous. Consumers can also use the DAVE
technology features to share the content with other mobile phones, PCs,
wireless-enabled cameras, or even other DAVE mobile storage devices.

Ideal For Portable Use with Long-Lasting Battery Performance

The DAVE reference design is about the size of a centimeter-thick credit card,
with dimensions of 3.5 x 4.7 x .47 inches (61 x 89 x 12 mm) and weighing only
2.5 ounces (70 grams). Utilizing Seagate’s revolutionary Storage Management
Module power-saving technology unveiled at CES, the rechargeable lithium ion
battery3 delivers up to 10 hours of media-streaming performance4 and up to 14
days of standby power5.

DAVE Platform Software Developers Kit

Built on a set of open API platform accessible to developers using current
development tools, the DAVE mobile storage platform offers mobile phone software
developers the opportunity to create new applications utilizing the hard drive’s
capacity and performance. A DAVE Software Developers Kit, available in March
2007 from Seagate, streamlines the process of building videogames, applications
that manage and play multimedia, enhanced GPS systems, and other new software
widgets for the mobile lifestyle. Software developers can find more information
on the DAVE mobile storage platform SDK during the 3GSM World Congress at
3gsm.seagate.com.

The DAVE mobile storage platform is expected to be available to leading cell
phone manufacturers and telco service providers for products in the second
calendar quarter of 2007.

Check out the video here :

http://scobleizer.com/2007/01/30/welcome-to-seagates-dave-wireless-portable-storage/