Facebook may soon begin letting people send paid messages to any of their head management for 100 U.S. dollars. In fact, you could send a message directly to the inbox of Facebook's co-founder, Mark Zuckerberg.
Spam is a serious problem with most messages we receive in our inbox, and it takes up a good percentage of all messages received. In most instances if a Facebook user sends a message to someone they do not know, that message may get deposited into a spam folder listed as 'other' and never seen by the intended recipient.
In December 2012 Facebook announced that they might begin testing paid messages, which would allow users to contact people they do not have any real connection to. While the company didn’t say how much the possible service would cost, we now know it is going to be very expensive – 100 U.S. dollars.
“Today we’re starting a small experiment to test the usefulness of economic signals to determine relevance. This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with,” reads Facebook’s December 20 blog entry. “Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.”
On Thursday, January 10, 2012, Mashable discovered that if a person would like to send a message to any of Facebook’s high level management could do it, but that it would come with a 100 dollar price tag. And as the site noted, this is a new and highly expensive variant to Facebook’s 1 dollars pay-to-message plan they’ve toying with for a few months now.
While most of Facebook’s revenue is generated from advertisements, this new for-a fee messaging service is a brand new set of ideas coming from the company. In fact, this is only the second revenue stream other than advertising that Facebook has tapped into from its nearly 1 billion users of the social network. In October 2012 Facebook began offering the ‘Promote’ feature that allowed users to pay a 7-dollar fee to promote photographs or announcements.