Intel announced that it’d hire world-famous Korean-Pop girl group SNSD as promotional models in Asia.
What better way to garner more public attention than to step into a joint venture with world-famous K-Pop girl group SNSD? At CES 2011, Intel announced its partnership with SM Entertainment to hire SNSD to promote Intel in Asia.
According to Lee Hee Sung of Intel Korea, the motive is to support Intel’s move to introduce products “in a variety of fun and exciting ways for our (Intel’s) consumers”, through SNSD’s “cute and modern visuals”.
SNSD has already recorded themselves singing the official Intel jingle, ‘Bong’. However, it is unsure if Intel Asia plans to use that as a marketing tool, or in advertisments only.
We can’t wait to see the outcome of this joint venture.