VR-Zone

Sony Electronics Asia Pacific has announced the new Memory Stick PRO-HG Duo HX that offers fast data transfer speeds at an affordable price. It features high performance with speedy data transfers of up to 50MB/s, making it ideal for taking burst shots with an Alpha DSLR or shooting full high definition and 3D movies and photos with Sony’s new range of Cyber-shot cameras and Handycam camcorders.

The Memory Stick PRO-HG Duo HX features a new and intelligent flash memory controller called the “HX Engine” which maximizes the capability of high-performance flash memory and enhances data-transfer efficiency by increasing the internal clock that handles data processing.

With its improved transfer speed, the Memory Stick PRO-HG Duo HX is perfect for high resolution action photography in continuous burst shooting modes, with the ability to capture up to 190 shots with NEX-5 in a minute. Furthermore, it handles the speed and capacity requirements for not just the Handycam, but also the new demands of AVCHD video and 3D capture capabilities for the new Alpha and Cyber-shot models.

The Memory Stick PRO-HG Duo HX also comes with AVCHD Memory Card File Rescue software. Available as a free download, the software enables the retrieval of photos, music and movies that were deleted by mistake for greater peace of mind.

Users of the Memory Stick PRO-HG Duo HX can also download x-Pict Story for free. This fun and easy-to-use software allows users to create unique slideshows of their favourite pictures, synced to effects and music and shared with friends and loved ones.

The new Memory Stick HX will be available in Asia Pacific from end April 2011, in 8GB, 16GB and 32GB capacities. Pricing information not released at press time.