Sony BRAVIA LCD TVs

V32A10 01 H w p2 s Sony BRAVIA LCD TVs

Sony Electronics Asia Pacific Pte Ltd today unveiled its new sub-brand for
flat-panel liquid crystal display (LCD) televisions with the “BRAVIA“ family.
BRAVIA (Best Resolution Audio Visual Integrated Architecture) represents Sony’s
vision of providing products with superior resolution for the digital and flat
panel era.
All BRAVIA models benefit from Sony’s technological know-how: screen resolution
of 1366 x 768 pixels equivalent to 1 megapixel resolution, 178-degree viewing
angle, 8-millisecond response time and a contrast ratio of up to 1300:1.
The new Sony BRAVIA line is available in screen sizes from 15 inches to 40
inches, which can either be hung on a wall with an optional mounting bracket or
placed on a supplied table stand.

V32A10 01 H w p2 Sony BRAVIA LCD TVs

Sony Electronics Asia Pacific Pte Ltd today unveiled its new sub-brand for
flat-panel liquid crystal display (LCD) televisions with the “BRAVIA“ family.
BRAVIA (Best Resolution Audio Visual Integrated Architecture) represents Sony’s
vision of providing products with superior resolution for the digital and flat
panel era.

Featuring the world’s first 7th generation state-of-the-art LCD panel and
leveraging on Sony’s technological expertise to deliver outstanding picture
quality, this is the most comprehensive line-up of LCD televisions to be
launched in this region. The extensive variety of the new BRAVIA LCD displays
includes the V-Series, S-series and B-series.

All BRAVIA models benefit from Sony’s technological know-how: screen resolution
of 1366 x 768 pixels equivalent to 1 megapixel resolution, 178-degree viewing
angle, 8-millisecond response time and a contrast ratio of up to 1300:1.

The new Sony BRAVIA line is available in screen sizes from 15 inches to 40
inches, which can either be hung on a wall with an optional mounting bracket or
placed on a supplied table stand.

With BRAVIA, consumers need not compromise picture quality for style, offering
Singaporeans a beautifully designed and very fashionable TV for convenient use
and complementary accessory for virtually any room in the home.

“Sony has laid a strong foundation in display technologies since the launch of
Trinitron. We are now leveraging our strengths on the latest range of LCD
televisions, which utilise Sony’s panels incorporating 7th generation
technology, “ said Hiroshi Kikuchi, General Manager of Display Marketing Group,
Sony Electronics Asia Pacific.

“For Sony, BRAVIA is the next step in the evolution of TV and we are confident
that it will perform well to climb to the number one position in the LCD TV
market in Asia Pacific by offering consumers high-resolution picture quality,
superior audio fidelity, easy user interface and designer looks.“

Display Panel at its Best

Working together seamlessly with WEGA Engine System, these incredible panels
offer high contrast, wide viewing angle and quick response time, along with a
sharper more detailed picture.

A key technology differentiator is Sony’s advanced Wide Colour Gamut Cold
Cathode Fluorescent Light (WCG-CCFL), which produces purer white light and more
accurate range of colours. This generates approximately 30% increase from the
conventional CCFL backlights to provide viewing with greater reality.

Complementing the stunning picture performance is the enhanced sound quality.
The BRAVIA V-series features a new ultra-narrow, two-tone black and silver bezel
design that incorporates two invisible 13-watt speakers driven by Sony’s
S-Master™ digital amplifier with SRS® TruSurround XT®. The design also offers
mounting holes for increased compatibility with VESA™ compliant brackets. With
just two speakers, these televisions provide a dynamic home entertainment
experience that enable consumers to hear virtual surround audio.

Designed for Convenience with Full Features

The advanced Light Sensor™ feature automatically detects the brightness of the
surrounding environment and adjusts its intensity, maximizing picture quality at
all times for more comfortable viewing.

The top V-series range is also equipped with the Picture-and-Picture (PAP)
function that allows consumer to watch two programs simultaneously in two
separate windows on the same screen. A common feature in all three series is the
Picture Freeze function which freezes the screen temporarily on a broadcast
program for quick jot-downs while the on-going motion picture continues to play
in the sub-window.

For convenience, Sony’s WEGA GATE graphic user interface provides simple menu
navigation and easy access to AV controls. Additionally, an input skip function
allows quick access to sources connected to any of the various inputs including
HDMI, component video, PC input, high-speed USB, composite and S-video.

SONY LCD TELEVISION TECHNICAL INFORMATION

1. 1 Megapixel HD Panel
The V-series and S-series deliver a sharper digital HD picture with 1366 x
768 dot pixels which is equivalent to 1 megapixel resolution. The 7th generation
LCD panel offers higher contrast, wider viewing angle and quick response time.

2. Wide Colour Gamut (WCG) – CCFL
With its exclusive WCG-CCFL (Cold Cathode Fluorescent Lighting) backlight,
the V-series is able to produce richer green and red gamut which are not
achievable by the conventional CCFL. It can reproduce colour approximately 30%
more than that of standard CCFL backlights. This new technology is being
developed by enhancing Sony’s technologies in displays with a revolutionary
luminescence material.

3. WEGA Engine
The WEGA Engine is an advanced picture quality system that integrates a host
of unique technologies and circuitry to enable full, precise digital image
processing. It is compatible with various signal types, including traditional
terrestrial signals and digital high definition signals. The WEGA Engine offers
better resolution, less noise for finer images, enhances realism and higher
contrast. Available in V-series.

4. Picture-and-Picture (PAP)
The V-series incorporates a 2-tuner picture function which allows viewer to
watch 2 programs simultaneously on the same screen. This convenient mode enables
easy surfing of channels without having to miss a single second of the both
programs.

5. Picture Freeze
Picture Freeze feature freezes motion picture in the main screen and can
display on-going motion picture in the sub-window. Available in all series.

6. WEGA GATE™
Available on both the V-series and S-series, this simple on-screen guide
provides direct access to TV channels, external inputs and the TV settings menu
with the push of a button. The buttons are designed to maneuver intuitively to
perform a variety of tasks on an ergonomically-designed control panel.

7. TruSurround XT™ by SRS™
TruSurround XT™ and TruSurround™, on the V-series and S-series respectively,
create a broad, fully immersive sound image within the listening area that wraps
around the listener’s head. TruSurround XT™ delivers a powerful audio experience
with enhanced bass and better dialogue quality through the sets’ high quality
speakers.

8. High-Definition Multimedia Interface (HDMI™)
It is the first industry-supported, uncompressed all-digital high resolution
video and multi-channel audio interface that carries uncompressed audio and
video signals between compatible digital high definition devices and displays on
a single cable. With this in the V-series, you can connect your HDTV to your DVD
player, digital set-top box, digital home theater system, or any compatible
digital source.

9. PC Input
PC Input allows you to connect your PC and display the PC screen on your TV,
which
supports various signal types. The screen can be adjusted to display the same
aspect ratio
as the PC or stretched to fit the whole screen for full viewing.
10. S-Master™ Full Digital Amplifier
A Sony technology, this full digital amplifier delivers high sound quality, is
small in size, and has high power efficiency. Unlike ordinary digital
amplifiers, the S-Master processes all signals digitally, from input to output,
consequently delivering pure and detailed clear sound.

11. Light Sensor™
The sensor automatically optimizes the brightness setting according to the
ambient light in the surroundings. In a dazzling room, the screen will adjust
itself by increasing the brightness. It will react in a vice versa manner when
in a dim room to make viewing of the screen less tiring for the human eyes.
Available in V-series and S-series.

12. Flexible Viewing Angle
The screen is able to swivel horizontally each side. With the exception of
KLV-V40A10 and KLV-S40A10 (40” models), both the V-series and S-series can tilt
backwards by eight degrees and forward by three degrees. This is extremely
useful to avoid the reflection of light on the screen and to capture the full
view of the display, enabling a flexible viewing angle.

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