VR-Zone

SINGAPORE, 12 May 2009 – Sony Electronics Asia Pacific presents the new BRAVIA Z series, the Z5500, an ideal integration of advanced motion performance and eco-friendly features for an exhilarating Full HD entertainment experience that shows sensitivity towards the environment.

Featuring Motionflow technology at 200Hz, the new BRAVIA Z series promises extremely smooth, comfortable and crisp images via a high motion performance achieved by inserting three new intermediary frames after each original frame. The BRAVIA Z series also offers 1920 x 1080 Full HD resolution, allowing users to maximise their enjoyment of Blu-ray discs, HD Handycam recordings, and PlayStation® contents with stunningly dynamic and realistic images displayed on the BRAVIA Z series’ screen.

Empowered by the BRAVIA Engine 3, Live Colour Creation, Intelligent Picture, and MPEG Noise Reduction technologies, users will additionally enjoy true-to-life images with impressive depth and amazing clarity on the BRAVIA Z series. The new BRAVIA comes with S-Force Front Surround and Voice Zoom features that enhance audio reproduction for a complete home cinema experience from just the built-in speakers.

Incorporating eco-friendly technologies such as Power Saving Mode, Ambient Light Sensor, PC Power Management, and Idle TV Standby, the BRAVIA Z series helps users contribute to green efforts simply by minimising the impact of a key lifestyle activity, TV watching. It also offers four HDMI inputs and is BRAVIA Sync enabled so that users can enjoy intuitive one-push play and shut down on all connected compatible entertainment devices conveniently through one remote control.

The built-in DVB-T tuner also allows the new BRAVIA Z to receive digital and high definition broadcasts without the need for an external setup box.

The new BRAVIA Z5500 series will be available in Asia Pacific from June 2009.