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Sony doesn’t want to commit to Windows Phone 8 yet

Windows Phone 8 devices are expected to hit the market in November, but Sony is still mellowing over the idea of launching a WP8 device of its own.  Major Android partners such as HTC and Samsung have both announced that they will play a part in the WP8 scene, and it just makes sense for a big-brand company like Sony to also take part in the new era of Windows Phone.

Windows Phone 8 devices are expected to hit the market in November, but Sony is still mellowing over the idea of launching a WP8 device of its own.  Major Android partners such as HTC and Samsung have both announced that they will play a part in the WP8 scene, and it just makes sense for a big-brand company like Sony to also take part in the new era of Windows Phone.

Early WP8 devices from Nokia and Samsung will lead the way, and their success will probably decide whether or not the market opens up for everyone else.  However, as with many other areas of business, diving in early may either break it or make it for many firms.

Even so, Sony remains hesitant on whether or not it should begin R&D of its own WP8 devices or wait it out.  Sony Mobile’s Pierre Perron sums up his company’s stance rather nicely:

“Sony’s strategy is one of openness. Microsoft is a Sony partner with the likes of our VAIO laptops and it’s integrated onto our tablets. As far as Xperia smartphones go, Android remains the preferred partner, although Sony is not a single partner company.”

Ex-President Bert Nordberg had wanted Sony to become the number one Android manufacturer under the Xperia line, but that hasn’t been the case thus far.

In the end, it still wouldn’t hurt if Sony decides to join the WP8 brigade and prove to people the Sony brand is still a force to be reckon with.

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