VR-Zone

Hirokazu Ishizuka, corporate vice president, head of Asia Pacific region, Sony Ericsson Mobile Communications, gave a welcome speech and talked about the company's vision.

"Sony Ericsson aims to be the leader in Communications Entertainment - communications including AV technology from Sony, and for entertainment, the content is the main differentiator; our vision is to bridge the communication and entertainment. And for our vision, we say 'anything that you can imagine can be made real'."

"Today, we are taking Communication Entertainment to the next level - Entertainment Unlimted. There are three key components: Unite the best in advanced technology of Sony and Sony Ericsson into one; Powerful entertainment content by Sony Music Entertainment and Sony Picture Entertainment; and Unlimited Connectivity."

Hirokazu continues, "Sony Ericsson has strong partnership with Sony United - Sony Pictures Entertainment and Sony Music Entertainment; and this allows Sony Ericsson to enhance the entertainment content to consumers here in Asia Pacific.

- 50 blockbuster movies including Angels & Demons, Underworld: Rise of the Lycans etc, and more to come with same-day DVD release. Out of the 50, you can download three titles free.

- 300 hottest music videos - from Beyounce, Pink to regional artists like Lee Hom and Rainie Yang. You can download three out of 300 free.

- 100 thrilling games including Asphalt 4 and Prince of Persia, and other hottest PlayStation titles.

As for "Unlimited", all your content wherever, whenever, are connected together with no barriers for sharing.

"With Aino, you can do remote play. Meaning that, through Wi-Fi or 3G network, you can access music, photos, videos on your PlayStation 3 hard disk and message your friends on PlayStation Network. And with Media Go, you can also transfer your music, photos and videos from your home PC wirelessly," says Hirokazu.

Sony Ericsson also showcased the Satio (formerly known as Idou), Aino and Yuri phones at the event.

The Sony Ericsson Satio is positioned as the top-end entertainment phone with 12.1-megapixel camera with 3.5-inch nHD full touch display. The company calls the Sony Ericsson Aino "Entertainment Set Free" with PlayStation 3 Remote play and DLNA wireless entertainment. And the Sony Ericsson Yari is "Fun Entertainment" with first Gesture gaming outside Japan.

The Sony Ericsson Satio, Aino and Yari will be available in Q4 this year.

Also present at the event were famous street magician, Cyril Takayama and Korean actress, Lee Min Jung.