Sony Ericsson today announces 30 September 2008 as the official launch date
for the highly anticipated XPERIA™ X1 – initially available to consumers in the
UK, Germany and Sweden. The handset will be available in other markets across
Europe, Asia and Latin America throughout Q4 2008.
The XPERIA™ X1 is the first product under Sony Ericsson’s new premium sub-brand
XPERIA™. The XPERIA™ X1 is an extremely stylish
handset encased in a real stainless steel body, with a striking arc-slider
design, supported by a powerful multimedia ecosystem.

Updated with UI photos

Sony Ericsson today announces 30 September 2008 as the official launch date
for the highly anticipated XPERIA™ X1 – initially available to consumers in the
UK, Germany and Sweden. The handset will be available in other markets across
Europe, Asia and Latin America throughout Q4 2008.

Asia Pacific : Indonesia, Singapore, Bangladesh, Cambodia, India, Malaysia,
Philippines, Taiwan, Thailand and Vietnam
Western Europe : Spain, France, Italy, Switzerland, Netherlands, Austria,
Norway, Denmark, Belgium, Portugal
Central Europe : Poland, Hungary, Czech Republic
Middle East : UAE, Saudi Arabia, Kuwait
Africa : South Africa
Latin America : Argentina, Chile, Uruguay, Paraguay and Bolivia

Availability dates for North America, China, Australia and Russia along with
other countries not mentioned above will be announced by local markets in the
coming months.

Webcast
To start the countdown to the launch of XPERIA™ X1, Sony Ericsson will host a
live global webcast on September 15 at 13:00 GMT + 1, offering viewers the first
in-depth demonstration of the handset. The web cast will also premiere the first
episode of an alternative reality thriller Johnny X. To register to view the web
cast and Q&A session with XPERIA™ X1 Senior Product Manager Magnus J Andersson,
please visit: www.sonyericsson.com/premiere.

“We are extremely pleased with the innovation and new user experience we have
created for consumers on the XPERIA™ X1,” said Rikko Sakaguchi CVP and Head of
Creation and Development at Sony Ericsson. “The in-depth demonstration on the
web cast will showcase how this handset is truly unique. The nine panel eco
system puts the user in total control of the primary experiences available on
the phone and allows consumers to personalise the panel interface to suit their
needs and lifestyle. The XPERIA™ X1 has the highest quality screen on the
market, four-way navigation keys and optical joy stick to give a stressless
browsing experience and, with its super fast processor and network speed the
XPERIA™ X1 really bridges the gap between personal, entertainment and work
mobile needs.”

Johnny X Alternative Reality Thriller
Johnny X is about a young man with amnesia desperately piecing together his
identity. The webisodic thriller comprises of nine episodes, created to
demonstrate the rich, immersive and experiential elements of the XPERIA™ X1.

The storyline follows Johnny X on his mission to rediscover his identity. As he
finds out more about his lost life in a race against time, he updates his XPERIA™
X1 with new content to piece together his personality and identity, reflecting
how the phone can be personalized to suit users’ individual lifestyle and needs.
Will Johnny X find out who he really is before it’s too late?

“Producing the Johnny X thriller has given us an engaging platform to
demonstrate all the capabilities and features a user can experience with the
XPERIA™ X1 phone,” said Jack Tan, General Manager, Singapore at Sony Ericsson.
“The panel interface is a perfect way to reflect your personality and can be
tailored and changed to suit your exact needs at any given time. No two XPERIA™
X1 will ever have the same combination of panels on the phone; we are all
individuals and deserve to have a phone that reflects that. ”

Over a three week period, one new episode of Johnny X will be posted online at
www.sonyericsson.com/Johnnyx
every Monday, Wednesday and Friday starting on Monday, September 22. Check out
the trailer for the series at
www.whoisjohnny-x.com

Global Launch
The official global launch of the XPERIA™ X1 will take place at Tent London as
part of London Design Week between September 18 – 21st. Tent London is one of
the most comprehensive and diverse design events of the year. It is a
multi-disciplinary event in an exciting location that will appeal equally to
designers, media and consumers – embracing art to architecture, vintage to
contemporary and raw talent to established trend-setters.

XPERIA™
The XPERIA™ X1 is the first product under Sony Ericsson’s new premium sub-brand
XPERIA™. Designed to meet consumers’ needs for a converged entertainment and
mobile web communication experience, the XPERIA™ X1 is an extremely stylish
handset encased in a real stainless steel body, with a striking arc-slider
design, supported by a powerful multimedia ecosystem.

Consumers can access a world of experiences by tapping on one of the unique
customisable panels on the three-inch high resolution touch-widescreen. Windows
Mobile® lets you choose from a dynamic range of activities anytime and anywhere;
from enjoying your music, watching a video, checking email, shopping online or
working with Windows Mobile Office on-the-move. The full QWERTY keyboard and
quality metal casing completes this premium handset. For more information please
visit: www.sonyericsson.com/x1